sandie young

  • Connect Content Strategy to the Customer Journey

    Content Marketing, Owned Media The success (or failure) of today’s customer journey is based on the holistic customer experience. And, thanks to digital, the modern consumer is in full control of the buyer journey. Case in point: In partnership with Google, the Marketing Leadership Council found that your average consumer is more than halfway (nearly 60 percent) through the ...

    Relevancein Content Google- 15 readers -