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  • The Benefits of Using PPC Bid Experiments

    When running a paid search campaign it’s important to identify the clear objectives of the business from the outset. These should be reflected in the strategy and any relevant KPIs that are agreed upon, whether it be a target ROI, lead volume, conversion rate (CvR%) or cost-per-acquisition (CPA). These are the key metrics by which performance is measured, so any tools that can ...

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