sanjay dholakia

  • Marketers: Stop, drop and build a digital hub

    If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask? That’s an excellent question. A digital hub is the central nervous system behind all of a company’s marketing activities. But it doesn’t just stop with marketing; a true digital hub will communicate and integrate with other systems, too, ...

    Marketing Land- 11 readers -
  • The what, how, who and YOU of the future of marketing

    It’s been just over a month since I spent four days in Las Vegas for our annual Marketing Nation Summit, and I’m still excited about the time I had with more than 5,000 attendees and some of the best minds in the business. The chatter in the halls was infectious and often lasted well past my bedtime as attendees swapped ideas and traded war stories about what they were doing ...

    Marketing Land- 12 readers -
  • Why “Good Enough” Is Never Sufficient In Marketing

    Fellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone. Last year ended on a whimper — fourth-quarter gross domestic product grew by only 0.7 percent — and then the stock market promptly dove about six percent in January amid predictions of greater turmoil ahead.

    Marketing Land- 9 readers -