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If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask? That’s an excellent question. A digital hub is the central nervous system behind all of a company’s marketing activities. But it doesn’t just stop with marketing; a true digital hub will communicate and integrate with other systems, too, ...
It’s been just over a month since I spent four days in Las Vegas for our annual Marketing Nation Summit, and I’m still excited about the time I had with more than 5,000 attendees and some of the best minds in the business. The chatter in the halls was infectious and often lasted well past my bedtime as attendees swapped ideas and traded war stories about what they were doing ...
Historians of digital marketing will be hard-pressed to find another era when CMOs faced so many challenges or so many opportunities to effect dramatic change. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.
I’m often asked which industries are experiencing the most growth within their marketing departments, or even which sectors are most open to adopting marketing technology. Surprisingly, in the last few years, the world of sports and entertainment marketing has emerged as an industry of rapid adoption, with franchises looking for new and inventive ways to connect with their fans.
Fellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone. Last year ended on a whimper — fourth-quarter gross domestic product grew by only 0.7 percent — and then the stock market promptly dove about six percent in January amid predictions of greater turmoil ahead.