sara pfitzinger

  • 3 Signs You’re Ready for Programmatic (beyond the GDN)

    If you’re advertising on the Google Display Network (GDN), you’re doing programmatic already. Programmatic buying involves an automated buying process, typically paired with some sort of 1st– or 3rd-party targeting. If you’re already using GDN, though, you already know the platform’s limitations – and you may want to look further for your programmatic buying.

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