sara spivey

  • Consumers have spoken: 2016 is the year of “webrooming”

    It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’ interest in online grows, retailers are becoming increasingly concerned about the effect that showrooming — the newly adopted shopping behavior where consumers research items in-store and then purchase a cheaper alternative online — is havin ...

    Marketing Land- 22 readers -
  • Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem

    As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem. Consumers have a basic right to trust the reviews they read online; reviews, after all, are the key to making an informed purchase decision in t ...

    Marketing Land- 14 readers -