sara spivey

  • Consumers have spoken: 2016 is the year of “webrooming”

    It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’ interest in online grows, retailers are becoming increasingly concerned about the effect that showrooming — the newly adopted shopping behavior where consumers research items in-store and then purchase a cheaper alternative online — is havin ...

    Marketing Land- 23 readers -