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Programmatic advertising is growing increasingly in popularity amongst marketers as this disciple is estimated to account for 63% of the CPG display advertising spend in 2015. In 2014, $10.06 billion dollars were spent programmatically and it is projected by eMarketer to double by 2016. According to CMO, 60% of brands’ online video spend is spent programmatically.
Focusing my day-to-day solely on paid search practices is fairly new to me as I have recently started as a PPC Associate here at Seer Interactive. Of course, coming from a full-service agency, I assisted with the PPC campaigns but my background primarily comes from the traditional and programmatic display ad buying. Programmatic ad buying is a large buzzword in the marketing world.