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When Google My Business hit our computer screens mid-June it was an overnight change for many accounts. Minds were understandably boggled. For those who manage Google Places and Google Plus accounts, the new dashboard we saw come into play last year was bittersweet for many due to the length of time it took to roll out across the UK and beyond.
Social Media Managers, I feel your pain. I know how hard it is to push for a great presence on social media and the inclusion of Facebook advertising in a strategy may be the straw that breaks the camel’s back for a number of you, especially when it means asking for more budget. A recurring theme right now with many of my Clients is Facebook advertising.