Sarah Burns

  • Join Us At SMX East in NYC

    Co-founder and CPO Rob Lenderman was invited to speak at the “Getting Images Right In Paid Search” panel at SMX East. Join us at the premier Search marketing conference in NYC on September 27-29. Panel Overview Images are central to many types of search and social advertising, and there are easily as many ways to fail with images as win with them.

    Sarah Burns/ BoostBlogin Paid Search- 10 readers -
  • Join us at SMX Advanced 2016 in Seattle

    Co-founder and CPO Rob Lenderman was invited to speak at the “Nine Billion Ads of Search” panel at SMX Advanced. Join us at the premier Search marketing conference in Seattle on June 22-23. Panel Overview Though sometimes it feels like all the ads in the world have already been written and that ...

    Sarah Burns/ BoostBlog- 5 readers -
  • 5 Tips for Making Your Blog Post SEO-Friendly

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for improving your SEO.

    Sarah Burns/ BoostBlogin SEO Content- 6 readers -
  • 5 Tips for Writing a Better Blog Post

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing a better blog post. — Blogging. Everyone’s doing it.

    Sarah Burns/ BoostBlog- 12 readers -
  • Facebook Posts $10 Billion in Revenue, and Mobile Ad Revenue Surges

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week, Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares about Facebook and mobile ad growth. — “2015 was a great year for Facebook.

    Sarah Burns/ BoostBlogin Social Mobile- 10 readers -
  • Win of the Week: When Deal Sweeteners Become Deal Makers

    The official first day of spring was March 20th. With spring in bloom, how can you spruce up your ad copy? We share tips with you here. This week we compare two ads for baby cradles. Take a look at the competing ads below, and guess which ad won. Picked your winner? Good. Now take a ballpark guess at how much the winning ad improved Click-Through Rates. If you picked Ad A, you are correct.

    Sarah Burns/ BoostBlog- 9 readers -
  • Win of the Week – Add Some Psychology to Those Keywords

    Can you guess which ad won? So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John Deer Party Supplies” once within the body copy Neither ad offers up an.

    Sarah Burns/ BoostBlog- 9 readers -
  • Five Tips for Writing Better Banner Ad Copy

    Every week, Boost brings you insights straight from the writers in our Creative Network. Writers share tips on how to inject more creativity into ads, best practices for writing ad copy, and more. This week Dylan Barmmer, pen name “wordisborn” who has been an active writer in the Network for over five years, shares 5 tips for writing better banner ad copy.

    Sarah Burns/ BoostBlog- 9 readers -
  • Win Of The Week – Ads That Shine Through

    In today’s automatic and systematic world, a little personalization can go a long way especially when it comes to unique and special gifts for close friends and family. The same can be said about your ad copy. Fresh creative and a personal touch which reflects your brand can give you the results you’ve been looking for.

    Sarah Burns/ BoostBlog- 9 readers -
  • Win Of The Week – Master Ads

    It’s never too late to go back to school. The same applies for ad copy – it’s never too late to make changes. Swapping out your ad copy and improving your CTR can only improve your paid search performance. Check out this week’s competing ads and pick which one you think earned it’s degree in paid search.

    Sarah Burns/ BoostBlogin Paid Search- 6 readers -
  • Win Of The Week – Ads That Take Off

    No one ever settles for the first flight fare they come across- we all search and compare before booking. It takes time to find the best deals on air fare, similar to ad testing and optimizing. Compare these two ads for yourself and choose which ad you think soared. Ad #1 Ad #2 If you chose Ad #2, you are correct! Created by Boost writer “DRVNS,” Ad #2 jumped 396% from the original ad.

    Sarah Burns/ BoostBlog- 9 readers -
  • Win of The Week- No More Guessing

    As you watch your favorite Spring time series- may that be The Bachelor, American Crime, or the final season of American Idol– you may be left sitting on the edge of your seat each week wondering why that just happened to your favorite character (or contestant) and what is going to happen next. The best shows hook you by leaving you with unanswered questions and wanting more- ...

    Sarah Burns/ BoostBlog- 8 readers -