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As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach… organically? The rise of dark socia ...
There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common courtesies and customs. Businesses in particular need to adhere to this etiquette, since social media is such a public forum.
Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of their own. Well, my PC pals, the day is finally here. Use these keyboard shortcuts to be more efficient on social media, impress your colleagues, and shave precious seconds off your workflow.
Being asked to prove return on investment (ROI) is something every social media professional is familiar with. But not every organization is able to attribute financial transactions directly to social media. Businesses without an ecommerce presence, for example, benefit from social media in ways that are less directly tied to revenue but equally as valuable.
Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t buy from you), so it’s important you kn ...
Social media data on followers, likes, comments, and shares are often dismissed as “vanity” metrics—meaningless figures that one should avoid when trying to prove the value of social activity. At the same time, these metrics are the currency of social media. As the person responsible for your organization’s presence on social media, these metrics are critical indicators of whe ...
James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images.
“We have too many followers on social media,” isn’t the easiest sentence to sympathize with. For many people, it’s like hearing someone complain that they’re too cool and beautiful. But the truth is that the more followers you have, the harder it becomes to engage with them. Simply put, it’s hard to be social at scale.
National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks. Of course, some months are busier than others. January might be a notoriously chaotic month for your business, full of product launches or big ...
Social media can bring people from the farthest corners of the world together in an instant. This ability to transcend any border is what makes it so special—and powerful. For a business looking to effectively reach a global audience on social media, it unfortunately takes a bit more effort than simply logging in and saying hello to the world.
Social media is meant to be social. I know that statement may sound shockingly obvious but it bears repeating, especially if your business still spends more time talking at people rather than with them. This often happens because the business is investing more time and energy into publishing than engagement.
Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they permanently ink their bodies in honor of it. Some businesses continue to invest more time and money into Facebook, while some choose to focus on other social networks.
Many people think that a writer’s best friend is the dictionary, but I respectfully disagree. The true holy grail is the style guide—and the same is true for anyone working in social media. For new employees, a social media style guide offers the answer to almost any question imaginable. It also offers guidelines that can help speed up the on-boarding process, ensuring a smoot ...
You do it all. From planning long-term strategy and reviewing your analytics to wolfing down a sandwich while you create images for Facebook with one hand and reply to people individually on Twitter with the other. No matter what social media hat gets thrown at you—designer, analyst, copywriter—you’ve got to be ready to wear it.
We talk a lot about the opportunities offered by social media, but there’s no denying that there are serious risks that come along with it too. From a damaged reputation to financial losses, there are many ways that social media could potentially end up being more harmful than helpful. Luckily it’s not all doom and gloom.
I’ve never had a full-fledged makeover, but I can imagine how good it feels. Even after a simple trim I find myself strutting down the street, flipping my hair like I’m starring in a shampoo commercial. Admittedly, I feel a similar sense of pride when I clean up my digital appearance, changing my profile photo or updating my info.
It’s not healthy to eat stuffed crust pizza three times a day. Dogs get stressed out when we hug them. Beyoncé will never be your best friend. Don’t shoot the messenger, I’m just here to remind you that reality can be harsh. And the reality of working in social media is no exception. Every job has its challenges of course, but as we all continue to ride the rapidly-evolving ro ...
When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many social media managers fall back on the easy answers: we gained this many new Twitter followers, this many Retweets, this many Facebook shares, and so on. Sure, these social media metrics offer surface insights into how a campaign or piece of content performed, but they don’t r ...
There’s nothing more frustrating than hitting a plateau on social media. You stop gaining new followers as quickly as you once did. You craft what you believe to be a hilarious yet relevant post only to watch it sadly sit on your timeline with zero likes or replies. You start scrambling to come up with new tactics to get things moving again but feel like you’ve exhausted every avenue.
One morning a few years ago I finished my bowl of cereal, put everything away, started brushing my teeth while simultaneously putting on my shoes, and heard my roommate laughing at me from the couch. Suspicious of anyone even remotely happy at seven-something in the morning, I demanded she explain herself but all she said was, “open the fridge.