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17 June 2016 | Sarah Graveling Five reasons why you should get an office dog Over the years we’ve had a multitude of dogs in the office, Oli (went for the caretaker and nearly got a red card), Dolly (Mrs Longbody) and the pugs Delilah (little potato) and Colin (bit potato). Having a dog around has been a normal part of Tamar life for years, but actually, there is more to hav ...
26 May 2016 | Sarah Graveling For + Against: Instagram’s LINK IN BIO Generally speaking at Tamar the youngsters are on Snapchat and treat Facebook very casually, whereas the older (ahem) people are on Facebook, but don’t feel the need to add to their social repertoire with Snapchat. This seems to be a pretty common theme amongst how the generations use social, but there is o ...
9 May 2016 | Sarah Graveling Sorry, but with content it’s quality AND quantity… The depressing truth is (according to research by Moz) that over 50% of content online has zero shares and nobody is linking to it. We’re also told that the most shared content online is 1,000+ words, so the pressure is on to beef up the word count, but not lose any of the engagement.
6 April 2016 | Sarah Graveling Why aren’t more brands promoting on Pinterest? Pinterest has recently made promoted pins available beyond the US, including the UK, so this opens the platform up for a share of our marketing budgets, as we pay for the eyeballs of this very receptive audience – or will we? With regular and steady growth of over 60% a year, Pinterest is one of the fastest growing .
21 March 2016 | Sarah Graveling 10 facts about Twitter at Ten Twitter turns ten today and to mark it we’ve updated Tamar’s #digitalhistory infographic of the network… … along with rounding-up ten top birthday facts; #1 The most retweeted tweet ever is still ‘If Bradley Had a Longer Arm’, Ellen Degeneres’ Oscar group selfie.
11 March 2016 | Sarah Graveling 10 social networks that failed spectacularly As we all know, the advent of social media has been the success story of digital of the last ten years. But with so social platforms coming into the limelight over time, many of them have been left behind and completely forgotten about.
9 March 2016 | Sarah Graveling Does the world need another infographic? Data visualization has been around for years, but a few years ago the mass production of infographics for marketing purposes peaked, and we all sat back exhausted and suffered from infographic fatigue. Since infographic mania, we’ve seen a gradual move towards other methods of creative marketing solutions. Thank heavens.
25 February 2016 | Sarah Graveling Do you have a persona-based content strategy? Content has long been an essential part of the digital marketing strategy, but are you attracting the right audience? Digital marketers are usually very good at measuring performance, but how do you know that the users sharing or reading your content are the right people for your site? More importantly, you may .
Hard work lives on at Vuyani Primary School Sarah Graveling Creative Director 21 January 2016 Tweet There are many things that we are proud of at Tamar, but one of our biggest achievements has to be the difference we made to a very special school in Gugulethu, Cape Town. It’s hard to believe that it was nearly 9 years ago that we all flew over for a week of rewarding hard ...