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Glorious data for all of your ideas! Consultants, marketers, women, men, poodles: lend me your eyes, for this is the gift that keeps on giving. Allow me to introduce the Reuters’ Institute Digital News Report, a gem of research, taking a thorough, international approach to data collection on our theme.
Metrics, numbers, data, data, data, we all use it, some of us hide behind it, some of us use it to retroactively fit our theories, some of us are data scientists and use it with due caution. Data is everywhere and generally, manipulated so much so as to be virtually meaningless. “The rise of clickbait and linkbait is a direct result of the failure to measure what really m ...
“The Scarcest Resource of the 21st Century is Human Attention” yet, as per Eric Schmidt’s much-discussed 2010 speech,“…we create as much information every two days now as we did from the dawn of man up to 2003” (Source: TechCrunch) This is something of a paradox, that the attention required to read is more scarce than ever before, yet we are producing more reading material than ever.