Sarah Mitchell

  • How to solve a content marketing conundrum

    New research on the habits and successes of B2C marketers using content marketing in North America reveals a strong commitment to the discipline. It also shows most content marketers are struggling with the same issue: having enough time to create consistent, high-quality content. Last week the B2C Content Marketing 2017: Benchmarks, Budgets, and Trends—North America by Conten ...

    Sarah Mitchell/ Lush Digitalin Content How To's- 11 readers -
  • How to avoid brand damage on social media

    What do Prince, Brad Pitt, Pearl Harbor and the 9/11 attacks on the World Trade Center have in common? They’ve all been the victims of companies trying to camp on to a real or perceived media event. I wish it was a joke but there’s nothing funny about it. There’s no doubt we should be doing a better job for our companies and clients.

    Sarah Mitchell/ Lush Digitalin Social Facebook Twitter How To's- 12 readers -
  • How to avoid a content marketing hangover

    Business is content drunk and it’s not a pretty sight. Like a university freshman at the first big party of the year, the wider marketing and communications industry has abandoned all decorum and is spewing content in all directions. But smart marketers have a trick for avoiding an expensive content marketing hangover while still enjoying all the benefits of being at the party.

    Sarah Mitchell/ Lush Digitalin Content How To's- 15 readers -
  • 7 steps to a winning publication with content marketing

    What does a quality brand publication look like? When you consider how much ‘content’ is spewed onto the buying public, getting it right isn’t that easy. Project of the Year is being announced at the Content Marketing Awards in Cleveland, Ohio, this week. My pet project, Traction News, is short-listed to win the big prize. Here’s how and why it got there.

    Sarah Mitchell/ Lush Digitalin Content- 9 readers -
  • There really is life after journalism, I promise

    I have good news and I have bad news. If you’re a career journalist, like me, you’ll well and truly be aware of the bad news already, but stay with me — because in a minute I have something you’re going to want to hear. But first the bad news: The news game is in crisis. The rivers of gold that have always funded journalism — advertising revenues — have dried up.

    Sarah Mitchell/ Global Copywriting- 8 readers -
  • A brand journalism approach to growing your audience

    Attracting an audience is a key principle of content marketing. But you have to know what kind of information is going to resonate with your customers and prospects to find and keep the people you want. Too often content marketers operate on a basis of blind faith – or blissful ignorance – when it comes to creating relevant information for a target audience.

    Sarah Mitchell/ Lush Digitalin Content- 13 readers -
  • Writer’s block: Three ways to get over it

    Suffering writer’s block? Here are tips to solve it. Writer’s block can happen to anyone. How do you get over it when you’re under pressure to get your next blog post, email or customer letter out? My colleague at Lush Digital Media, Peta Bree Rule, offers practical advice gleaned from her years as a journalist. You might be surprised at how easy it is to overcome. -Sarah.

    Sarah Mitchell/ Global Copywritingin Content- 9 readers -
  • 9 Reasons Content Marketers Should Use Pop-up Boxes

    9 Reasons Content Marketers Should Use Pop-up Boxes Are you using pop-up boxes on your website? You know what I’m talking about — those forms that magically appear when you visit a site for the first time (or every time) encouraging you to sign up for a newsletter or some other form of regular content.

    Sarah Mitchell/ Lush Digitalin Content- 10 readers -
  • Why effective messaging is essential to good governance

    Have you considered how your marketing messaging affects the governance of your company? Until I attended the Company Director’s inaugural Governance Summit, I hadn’t thought about effective messaging beyond the marketing and sales functions. The two-day summit taught me effective messaging is crucial for the success of any company, regardless of size. Here’s what I learned.

    Sarah Mitchell/ Lush Digitalin Content- 13 readers -
  • Is More Content a Recipe for Success or Disaster?

    At the end of 2015 Contently asked 632 marketers 25 questions about content marketing. The participants were from agencies that identified as B2B (31 per cent), B2C (18 per cent) or both (49 per cent). What did Contently find? For a start, a massive 73 per cent of those marketers had produced more content in 2015 than they had in 2014.

    Sarah Mitchell/ Lush Digitalin Content- 15 readers -
  • Brand Journalism: How to Cover Industry Events

    Are you covering industry events as part of your content marketing strategy? It’s a great way to find a bottomless source of inspiration and make good contacts for future content projects. As a brand journalist, you have every opportunity to rub shoulders with traditional media and report on the latest news and industry insight coming out of events.

    Sarah Mitchell/ Lush Digitalin Content How To's- 15 readers -
  • What is the ROI of Content Marketing?

    What is the ROI of content marketing? If it’s not the first question asked after a presentation, it’s definitely one of the top three. Regardless of how thoroughly the discipline of content marketing is explained, most budget holders and decision makers want a guarantee before they even consider making an investment. It never fails to annoy me. Here’s why.

    Sarah Mitchell/ Lush Digitalin Paid Search Content- 13 readers -
  • Podcasting for Beginners: Tools and Advice to Get Started

    In the quiet time between holidays, we wanted to share an article by our director of content strategy first published in CCO magazine and then, again, on the Content Marketing Institute blog. It’s packed with valuable information so have a read if you’re thinking about adding podcasting to your marketing mix in 2016. – Ed.

    Sarah Mitchell/ Lush Digitalin Content- 16 readers -
  • Brand Newsroom 67: How Brands Can Give Back

    Brand Newsroom 67: How Brands Can Give Back With Christmas around the corner, it’s the time to reflect on the year that’s passed and the importance of giving back. Have you considered how corporate social responsibility (CSR) could become part of the culture of your organisation? This week the Brand Newsroom and special guest Pam Kozelka, Vice President of Operations at Con ...

    Sarah Mitchell/ Lush Digitalin How To's- 16 readers -
  • Expert Content Marketing Predictions for 2016

    Expert Content Marketing Predictions for 2016 Once a year the Content Marketing Institute canvases marketers from all over the world to give their predictions on what to expect in the coming year. It’s a fun project for everyone involved. The 2016 predictions reflect the burgeoning maturity of the sector.

    Sarah Mitchell/ Lush Digitalin Content- 18 readers -