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Regarded as one of the leading thought leaders on global search engine marketing, Bill Hunt began working in the industry in 1994. Since then, he's been chief executive (CEO) of two of the largest global search marketing firms - Global Strategies and Outrider - growing both companies and overseeing global expansion.
When it comes to PPC, the insurance industry is a highly competitive one. And with such fierce competitin, keywords and getting noticed tend to cost more. However, the success of one's PPC campaign isn't necessarily determined by the amount you spend, but the way in which you invest in your resources.