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You need content – and lots of it. But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it. You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.
A fundamental principle of content marketing is that you must keep your readers engaged. In fact, 60% of B2B and 56% of B2C marketers consider this a challenge, according to our annual content marketing research. You can do this in a number of ways, but writing entertaining content that is full of personality has proven to be one of the most effective.
Have you ever wanted to go a bit crazy with your blog strategy? You know, try something a little left of center to see if it will get better results? Every now and then it pays to go off the beaten path. While conventional wisdom certainly has its place, there are many instances where defying it can prove just as valuable.