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As the content industry ekes out its place in the communications and business world, it has put the digital space to work—writing textbooks where there were none, starting virtual conversations in place of mentorships not readily available to budding newcomers. To exercise the latter, we reached out to the community for input on how to grow and excel the world of content strategy today.
In the realm of marketers, writers, editors, IAs and more who began striking out within a still hazy content world, Ahava Leibtag is a seasoned vet. She’s published a book, The Digital Crown, started her own company, and spoken countless times on the content circuit, including three of the last four Confabs, which is where we met her.
Gav and Dan are in the GE lab using nanotechnology to show you cool liquid physics at 2500fps. The first experiment shows a superhydrophobic surface that GE has been working on. Surfaces like this can be useful in aviation and wind power to reduce ice build-up or for self-cleaning applications. The surface traps a layer of air using its nanoscopic structure, which prevents water from sticking.