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In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors. It has the potential to take a business to great heights in the least amount of time possible.
Emails are a massive marketing channel, rendering maximum ROI for an extended period. Technologies like cloud computing, smartphones and messenger apps have never dominated marketing channels in the same way. The age-old marketing channels have transformed to serve more effectively. The newer technologies have pushed aside many useful improvisations and innovations within the marketing domain.
Entrepreneurial streak among the population is at an all-time high. Owing to the digital revolution and booming startup culture, each day, more and more entrepreneurs continue to bud in different parts of the world. However, it is a grounded fact that half of these businesses wind up in the first five years. In case of small businesses and startups, the percentage is phenomenally higher.
When we talk about the contents or ingredients of a successful business, it all comes down to the right amount of planning, proper management, and rules that make the business stand out in the crowd. And when it comes to rules, we always look up to Business Tycoons who have already made it in the business world.
Pricing is the singular most-prominent factor in determining sales numbers. According to a recent study, 85% of people admitted that when making purchasing decisions, pricing matters the most. This admission is disappointing for all other sales factors. It makes sense that the combination of money invested in site development, marketing attempts and persuading conversion rates ...
Imagine, if you could vacation on an exotic island, and still make money? Imagine if you could spend time with your children, and still make money? Imagine, if you could be sleeping, and still be making money? Sounds impossible? It actually isn’t. Take another one. Imagine you had a great team in sales, which could also work as your marketing team, and your PR team – all of t ...
For years, Facebook ads have been best choice for marketing campaigns, but not anymore. After years of mastering the techniques of Facebook audience targeting, most marketers are now turning to Instagram. Statistics show that over 800 million people visit Instagram per month and only Facebook, with 2 billion monthly users and YouTube, 1.5 billion users beat Instagram.
2017 has been a great year for ecommerce, as many fresh and impressive additions were introduced to online businesses. And as 2018 approaches, the technology advancements are proceeding to greater levels. The seven amazing ecommerce trends that are just around the corner that will dominate the sector, in the oncoming year, are as follows. 1.
We live in an age we can rightly call the “Startup Age.” No matter what industry, occupation or location, we always think we can choose to become an entrepreneur – “It’s so easy, let’s just build our own startup.”, “How hard can it be?”, “If he can do it, I can too.”. But the reality is that it is very difficult to do and will take everything you have in you.
The whole world has gone online, and so did the businesses. Almost every firm has their own website and gets themselves listed in numerous online directories. But, an effective online presence isn’t just about putting up a website and a number of social networking accounts. There’s a factor called ‘online reputation’, which defines your overall online presence.
Search Engine Optimization has evolved to become the greatest force at the core of online presence. It’s all because of the immense and still-growing competency of the search engines like Google, Bing, and Yahoo. Thereof, every website owners are intended to devise prolific SEO strategies to bring-innatural traffic. But, it’s ensued only from a rock-solid SEO audit.
The e-commerce platform has gone through a tremendous growth in the recent years and still, continues to develop. One of the main issues in any e-commerce channel today, is the conversion rate at the checkout processes. Almost 70% of the customers abandon the shopping cart, right at the checkout phase. Thus, online retailers continually endeavor in checkout optimization.
Except: It’s influential, it’s useful, it’s dependable, companies love to explore it, and it gives them the edge over their rivals. Advertisement campaigns are tailor-made for firms to create the maximum noise and impact. The process is one of the optimum ways to influence the audience and to intercept their perception and mind.
With the advent of blogs, people have an effective medium to express their thoughts and opinions. You can share your travel diary or connect with others on social issues, which are voiced through articles. Blogs help people across different regions connect with each other on a common ground and are often sought out by people to get tips on a new country, food joints or hotels.
There’s a saying in the world of business that goes as, “It doesn’t need to be good, it needs to sell well.” What this means in the real world, is the power of sales. And as weird as this statement might seem, there’s no denying that a good product sold badly is even worse than a bad product that is sold well! So, if you’re looking at improving the sales of any of your produ ...
Brand mention is the latest buzz in the digital marketing, which is not only important to SEO but is redefining the ways in which Google measures the brand authority. But the question is what brand mention is? Well, brand mention is an instance when a brand or an enterprise is mentioned in online in the form of social media posts, website blogs, articles, or another piece of content.
The history of social media dates back to the time when people used to write letters to stay in touch with each other. With the onset of 20th century and technological advancements, the interactions on social media have changed rapidly. Why Invest In Social Media Marketing? Social media and marketing have a strong connection with both the customer and the investor.
Brand advocacy is an effect means of spreading even the minutest aspects of a business. People who admire and respect a particular brand will try and introduce new customers to it. Brand advocates are basically individuals who promote a brand’s product. While a company can promote its own product, having another person wax eloquent about its benefits comes across as more authentic.
Don’t tell me you haven’t seen the Coca-Cola ad that features Deepika Padukone. If you haven’t, then Google it right now because it will blow your mind away! Let me tell you why. My favourite celebrity and me together in one elevator? *Gasp* I can’t even… So, first off, there is no way I wouldn’t have passed out if my favourite celebrity was stuck with me; elevator or anywher ...