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With the advent of blogs, people have an effective medium to express their thoughts and opinions. You can share your travel diary or connect with others on social issues, which are voiced through articles. Blogs help people across different regions connect with each other on a common ground and are often sought out by people to get tips on a new country, food joints or hotels.
There’s a saying in the world of business that goes as, “It doesn’t need to be good, it needs to sell well.” What this means in the real world, is the power of sales. And as weird as this statement might seem, there’s no denying that a good product sold badly is even worse than a bad product that is sold well! So, if you’re looking at improving the sales of any of your produ ...
Brand mention is the latest buzz in the digital marketing, which is not only important to SEO but is redefining the ways in which Google measures the brand authority. But the question is what brand mention is? Well, brand mention is an instance when a brand or an enterprise is mentioned in online in the form of social media posts, website blogs, articles, or another piece of content.
The history of social media dates back to the time when people used to write letters to stay in touch with each other. With the onset of 20th century and technological advancements, the interactions on social media have changed rapidly. Why Invest In Social Media Marketing? Social media and marketing have a strong connection with both the customer and the investor.
Brand advocacy is an effect means of spreading even the minutest aspects of a business. People who admire and respect a particular brand will try and introduce new customers to it. Brand advocates are basically individuals who promote a brand’s product. While a company can promote its own product, having another person wax eloquent about its benefits comes across as more authentic.
Don’t tell me you haven’t seen the Coca-Cola ad that features Deepika Padukone. If you haven’t, then Google it right now because it will blow your mind away! Let me tell you why. My favourite celebrity and me together in one elevator? *Gasp* I can’t even… So, first off, there is no way I wouldn’t have passed out if my favourite celebrity was stuck with me; elevator or anywher ...
Being traditional with the marketing plans and efforts is fair. Most of the business do that as it’s a kind of proven and failsafe approach. But, the growth? Admittedly, like a mediocre endeavour, the growth will be slogged as its rusty. It’s a curse for the commoners. Yes. Let’s face it. You are not the ‘special few’ who showed their innovative edge, have broken the old scho ...
A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well. – Jeff Bezos The real power behind any digital media project is the number. Without the right traffic, your campaign will have failed from the onset, notwithstanding either the quality of the content or the amount of investment involved.
Do you remember your first job interview? Most people do because it was either extremely successful and they got the job or they stumbled through the entire thing. Often times, the outcome didn’t have anything to do with the interview itself, but from the employer’s first impression of you. Within seven seconds of meeting someone new, they’ve already judged you.
Marketers with every advert or plan, always try to tell a story to their audience. Their primary objective is to educate the population so that they can capture the attention and perception of the people. But, advertisers have to be wary about the consistency and initiative of their branding strategy.
If you are among the content marketers who dutifully document your content strategy, then you are heading in the right direction. If not, maybe it’s time to think about it and implement it for your campaign. If you do this, it will benefit you because you get to monitor the contents you had created as well as who you created it for and the channels you used when you promoted those contents.
Want your posts to get shared among the masses without paying for it? Looking for ways to get more traffic on your site by spreading your content on the web? Well, marketers dread to make their content viral on the internet and constantly work on strategies to do so. Just think about it. Simply sharing an image, video, blog post, audio file or something else of a similar sor ...
“Courteous treatment will make a customer a walking advertisement”: J.C. Penny Corporations around the world spend billions of dollars on advertisements every single year. In the United States alone, companies will spend nearly $200 billion on ads this calendar year, and that figure is set to increase by 10% by 2018.
Every single shopper on the planet knows that the holiday season is the most significant and pivotal period for all retailers around the globe. All the markets known to mankind light up right before the festivities take over, as holidays is the optimum time to buy & gift new things and fulfill dreams for everyone! Even online retailing sees substantial growth in the fina ...
Are you technologically savvy? A storyteller capable of engaging audiences at will? Do you have the ability to multi-task when required or remain current with the latest social media platform or application features? Do you have good Photoshop or design skills? Are you able to write killer content or quick to complete a long list of tasks? It sounds like the job requirements for a digital agency.
We live in a world where technology has become our best friend thanks to the conveniences and benefits it can provide to us all. Technology has broken all barriers and has made reaching out and connection people a very easy task though its various features and traits. One such trait is the Digital Marketing option that companies worldwide use to connect with their customer b ...
For a successful content campaign, user engagement is as important as visibility in the search engines. Not only does it increase the awareness of your brand, it also helps to boost your SEO rankings. The problem with user engagement is that there is no method to measure directly if your customer engagement is a healthy one or not.
SaaS businesses worldwide are working rigorously to make a mark for themselves on the map. The whole Software Service market is booming with new and old players, as everyone is keen to get a large slice of the big pie called enterprise application market. As per an estimate, by the year 2018, nearly 28% of the world’s enterprise software will run on or via SaaS.
Knowing about your industry history and latest is important to grow and stay alive in the market. If you’re in content writing or content marketing industry, then you must know how content marketing has been changed year by year. In 1732, Benjamin Franklin was the first person to kick started publishing and printing business.
Infographics are a smart way to display concepts in a visually stunning way. They’re easier for readers to digest than articles, and they’re highly shareable. For an infographic to make the kind of splash that content marketers want, though, it has to be executed properly. Approaching the topic creatively, finding a simple way to express statistics and data, and using clear i ...