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“Martin, it’s all psychological. You yell, ‘Barracuda,’ everybody says, ‘huh, what?’ You yell ‘Shark,’… we’ve got a panic on our hands on the Fourth of July.” – Mayor Larry Vaughn, Jaws (1975) Hi random person! Thanks for asking! We’ve all seen “Direct Traffic” in our Google Analytics reports. (direct) / (none) or just “Direct” traffic.
This is the first in (hopefully, what will become) a series of posts, where I focus on various items in our massive diagnostic checklist that we use for auditing Google Analytics and Google Tag Manager implementations for problems and for finding opportunities. Ever have someone say to you: “There’s no way your website’s Bounce Rate is below 10%.
Over 2000 years have passed since Julius Caesar was killed on March 15th, and yet we still hold the term “Ides of March” with a certain level of darkness and dread. Friends, Digital Marketers, Countrymen, lend me your ears, for that all has now ended on March 15th, 2016 with Google’s announcement of their new 360 Suite of products.