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“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no one has ever seen before. Look.
Can you imagine what it would be like to not just have an audience consume your content, but to crave it? Well, if you apply what I am about to reveal to you, then your content could become much more craveable. (English majors: Please don’t hate me. According to Dictionary.com, Random House Dictionary 2016 edition, “craveable” is a word.
I came across a story on The Guardian of a man with the strangest condition I have ever heard of. I wasn’t expecting this, but after I read his story, I realized that his story reveals something you might be concerned about: why your content marketing isn’t working. I’ll explain what I mean in a second, but first you’ve got to hear this man’s shocking story… Living in a Rig ...
J.I. Rodale, the founder of Rodale Inc., publisher of Prevention and several other magazines, was dead at the age of 72. What was even more shocking was where he died. As a guest on The Dick Cavett Show, Rodale suffered a heart attack onstage as the host interviewed another guest. (Cavett and the guest were unaware until they commented to Rodale and he didn’t respond. The show never aired.
If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas. And the answer will be both a surprise and a relief.
I am always on the search to find old and little-known examples of content marketing. I wrote a post backonAPRIL 9, 2014 for ContentMarketingInstitute.com that revealedwhat I believe is the oldest known example of content marketing written way back in1732.(See4 Illuminating Lessons From One of Historys Most Inventive Content Marketers) Well, today I’d like to share another ...
I am about to share an incredible story about how a small furniture company’s in-house publication in the 1920s became a national magazine that is still recognized to this day. And within this story, you will discover five content creation lessons that can help you to dominate your industry. How a small furniture publication became a national magazine The Shaw-Walker Furniture Co.
What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business. You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.
In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future. I am about to show you how one of the most cited financial works in the 20th century got its start as content marketing. Not only that, I will show you how it became famous because it tapped into a powerful content tool th ...