Scott Aughtmon

  • Want Your Content to Be Unique? Focus on “How” More Than “What”

    “There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no one has ever seen before. Look.

    Scott Aughtmon/ Relevancein Content- 17 readers -
  • 31 Types of Content We Crave [Infographic]

    Can you imagine what it would be like to not just have an audience consume your content, but to crave it? Well, if you apply what I am about to reveal to you, then your content could become much more craveable. (English majors: Please don’t hate me. According to, Random House Dictionary 2016 edition, “craveable” is a word.

    Scott Aughtmon/ Content Marketing Institute- 34 readers -