Scott Aughtmon

  • Want Your Content to Be Unique? Focus on “How” More Than “What”

    “There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no one has ever seen before. Look.

    Scott Aughtmon/ Relevancein Content- 17 readers -
  • 31 Types of Content We Crave [Infographic]

    Can you imagine what it would be like to not just have an audience consume your content, but to crave it? Well, if you apply what I am about to reveal to you, then your content could become much more craveable. (English majors: Please don’t hate me. According to, Random House Dictionary 2016 edition, “craveable” is a word.

    Scott Aughtmon/ Content Marketing Institute- 32 readers -
  • This is the Main Reason Your Content Marketing Is Getting Ignored

    I came across a story on The Guardian of a man with the strangest condition I have ever heard of. I wasn’t expecting this, but after I read his story, I realized that his story reveals something you might be concerned about: why your content marketing isn’t working. I’ll explain what I mean in a second, but first you’ve got to hear this man’s shocking story… Living in a Rig ...

    Scott Aughtmon/ B2B Marketing Insiderin Content- 14 readers -
  • 5 Content Domination Lessons From a Furniture Maker Turned Publisher

    I am about to share an incredible story about how a small furniture company’s in-house publication in the 1920s became a national magazine that is still recognized to this day. And within this story, you will discover five content creation lessons that can help you to dominate your industry. How a small furniture publication became a national magazine The Shaw-Walker Furniture Co.

    Scott Aughtmon/ Content Marketing Institutein Content- 27 readers -
  • 5 Ways to Make Your Content Marketing More Memorable

    What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business. You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.

    Scott Aughtmon/ Content Marketing Institutein Content- 25 readers -