scott barnett

  • Are Community Networks the Final Frontier for Local Publishers?

    Are Community Networks the Final Frontier for Local Publishers? June 29, 2016 by Scott Barnett Leave a Comment Filed Under: Commentary There has been a lot of debate recently regarding whether Facebook is or isn’t a publisher. Regardless, some assert that Facebook, at a minimum, should exercise editorial control much as as a publisher would.

    Street Fightin Facebook- 12 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    The Price of Free Listings Revisited: A Hyperlocal Business Perspective November 12, 2015 by Scott Barnett Leave a Comment Filed Under: Commentary In a recent article, Andrew Shotland detailed some of the issues and opportunities associated with citations (better known as NAP — name, address, and phone number — data) across online directory sites.

    Street Fight- 10 readers -
  • Publishers: Take Back Control of Your Brand

    Google’s €150M investment in a Digital News Initiative (DNI) partnership with the European publishing community has stirred up some controversy. Many people have questioned the idea of “sleeping with the enemy” which it appears the publishing community is doing. In fact, one blogger went so far as to praise the deal as a way to increase advertising revenues to make up for revenue shortfalls.

    Street Fightin Social- 6 readers -
  • For Facebook (And Others), Small Businesses Aren’t the Focus

    Facebook’s decision to throttle organic reach has drawn ire among the small business community, and led some in the technology industry to question the viability of the social network’s future. But the big question for Facebook is not whether the it is “dying” and more whether its focus on advertising is sustainable in the long run.

    Street Fightin Social Facebook- 8 readers -