Scott Brinker

  • Marketing + Technology + Management – Hype = MarTech

    I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction — I admit it — to stories of how marketing is changing.

    Scott Brinker/ Chief Marketing Technologistin EMail- 17 readers -
  • Is your marketing organization ready for martech?

    If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation.

    Scott Brinker/ Search Engine Land- 10 readers -
  • The Grand View of Martech: A Martech Manifesto (DRAFT)

    As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve? Coming out of that conversation, I was inspired ...

    Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • 3 thoughts on Marketo’s domain outage this week

    This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their domain expire. This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences.

    Scott Brinker/ Chief Marketing Technologist- 27 readers -
  • Is marketing technology entering a post-platform era?

    One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing technologies in a stack are still relatively “shallow” — i.e.

    Scott Brinker/ Chief Marketing Technologist- 20 readers -
  • Attend MarTech at the lowest price possible. Register now!

    The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston. I’m humbled by the incredible cast of speakers who have agreed to participate; each a bona fide superstar marketing executive, practitione ...

    Scott Brinker/ Marketing Land- 12 readers -
  • Is winter coming for martech? Or just for martech VCs?

    For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been quick to acknowledge that’s a possibility, probably an inevitable one. In fact, if you look at the distribution of revenue across martech companies today, you can argue it’s already happened.

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • [FIRST LOOK] MarTech agenda is live!

    I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The conference program focuses on the three pillars of martech success: marketing, technology, and management.

    Scott Brinker/ Marketing Land- 18 readers -