Scott Brinker

  • VIDEO: 5 disruptions reshaping marketing as we know it

    Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with a hour-long webinar on 5 Disruptions That Are Reshaping Marketing As We Know It.

    Scott Brinker/ Chief Marketing Technologist- 13 readers -
  • The most memorable martech resume I’ve seen

    This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco Dear Sue, That’s easy. Rick Larkin’s.

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • Blockchain-based digital tokens: the new brand logo?

    The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing and blockchain brand promises. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. Previously, he was VP of marketing at Sprinklr.

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
  • The blockchain brand: hard-coding brand promises

    This is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Sometimes a brand’s core values come in conflict with reality.

    Scott Brinker/ Chief Marketing Technologist- 30 readers -
  • [Webinar] A whirlwind tour of the 5 disruptions reshaping marketing

    Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like hyperbole, but it’s not. These are huge, world changing shifts that have already shaken industries to their core. And we’re just getting started. Reserve your seat for my LIVE webinar on Tuesday, February 14, where I’ll discuss these disrupt ...

    Scott Brinker/ Marketing Land- 21 readers -
  • The only marketing prediction you need for 2017

    I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing world.

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • Digital Asset Management in the Martech Cocktail

    This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola.

    Scott Brinker/ Chief Marketing Technologist- 31 readers -
  • 5 Disruptions to Marketing, Part 2: Microservices & APIs

    The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

    Scott Brinker/ Chief Marketing Technologist- 24 readers -