Scott Brinker

  • Martech and the modern marketing org (study results)

    At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip.

    Scott Brinker/ Chief Marketing Technologist- 21 readers -
  • Call for speakers for MarTech West in San Jose, April 23-25

    Tomorrow we kick of MarTech East in Boston. It’s going to be an amazing three days — largely due to the amazing speakers who are contributing their experience and insights to the community. Would you like to be one of those contributors for our next event, MarTech West in San Jose, April 23-25? We invite you to pitch us a compelling presentation idea at the intersection of ma ...

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • I’ve joined HubSpot as VP platform ecosystem, and this is why

    So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto.

    Scott Brinker/ Chief Marketing Technologistin SEO- 20 readers -
  • 72 hours in Shanghai in a parallel martech universe

    The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent. The sheer scale of Tencent is almost impossible to comprehend — at least it was to me as a marketing technologist from the Western world.

    Scott Brinker/ Chief Marketing Technologistin Paid Search- 13 readers -
  • Seth Godin now a MarTech keynote + last week for beta rates

    Three quick pieces of news on the MarTech conference coming up in Boston, October 2-4: Seth Godin has been added as a keynote speaker to the MarTech program, where he’ll do a special afternoon keynote on October 3, “It’s Your Turn to Engage: Embracing The Work That Matters.” Seth is truly inspiring for all of us wrangling a new frontier of marketing and innovation, and I’m ...

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • Marketing + Technology + Management – Hype = MarTech

    I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction — I admit it — to stories of how marketing is changing.

    Scott Brinker/ Chief Marketing Technologistin EMail- 24 readers -
  • Is your marketing organization ready for martech?

    If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation.

    Scott Brinker/ Search Engine Land- 14 readers -
  • The Grand View of Martech: A Martech Manifesto (DRAFT)

    As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve? Coming out of that conversation, I was inspired ...

    Scott Brinker/ Chief Marketing Technologist- 11 readers -
  • 3 thoughts on Marketo’s domain outage this week

    This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their domain expire. This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences.

    Scott Brinker/ Chief Marketing Technologist- 33 readers -