Scott Brinker

  • The only marketing prediction you need for 2017

    I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing world.

    Scott Brinker/ Chief Marketing Technologist- 13 readers -
  • Digital Asset Management in the Martech Cocktail

    This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola.

    Scott Brinker/ Chief Marketing Technologist- 30 readers -
  • 5 Disruptions to Marketing, Part 2: Microservices & APIs

    The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

    Scott Brinker/ Chief Marketing Technologist- 23 readers -
  • Do you have the martech knowledge you need?

    Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out your martech IQ.

    Scott Brinker/ Marketing Land- 8 readers -
  • 5 Disruptions to Marketing, Part 3: Vertical Competition

    Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • The year in review: Top 5 MarTech insights and showstoppers

    As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital disruption. “Technology changes exponentially, but organizations change logarithmically.

    Scott Brinker/ Search Engine Landin SEO- 9 readers -
  • The Customer Experience Operating System (CX-OS)

    The following is a guest post by Gerry Murray, research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underly ...

    Scott Brinker/ Chief Marketing Technologist- 8 readers -
  • Registration for MarTech San Francisco is open!

    MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn first hand how digital business pioneers have navigated their own digital transformation.

    Scott Brinker/ Marketing Land- 8 readers -