Scott Brinker

  • Free ebook: 5 Disruptions Reshaping Marketing as We Know It

    Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject. (What can I say? I have the hots for martech.) The good folks at Third Door Media — the producers of the MarTech conference and ...

    Scott Brinker/ Chief Marketing Technologist- 8 readers -
  • 4 reasons you should attend MarTech this May

    Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded program This year’s program includes breakout tracks so you ...

    Scott Brinker/ Marketing Land- 14 readers -
  • 32 questions you should ask when you interview a martech leader

    This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I’m interviewing a candidate for our brand-new head of marketing technology next week.

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • Blockchains as a new kind of quantifiable brand equity?

    The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, and blockchain brand “logos”. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. How do you measure “brand equity” today? Perhaps some analysis of awareness, recall, etc.

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • THE HACKIES: DIY marketing data warehouse recipe

    This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Let’s use Amazon Web Services Relational Database Service (AWS RDS) to create a cloud based relationa ...

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • The rise of the marketing data lake

    The following is a guest post by Doug Kessler, co-founder and creative director of the B2B marketing agency Velocity. They worked closely with Informatica, one of their clients, to produce educational content on marketing data lakes, including a book by Franz Aman and Anish Jariwala. It’s some of the best writing on the topic that I’ve come across.

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • 9 interview hacks for being the most memorable martech candidate

    This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech job this week and I really want it! But the competition is stiff.

    Scott Brinker/ Chief Marketing Technologist- 16 readers -