Scott Brinker

  • THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

    This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This past holiday season our clients and partners received a little extra something in their stockings — a ...

    Scott Brinker/ Chief Marketing Technologist- 12 readers -
  • 5 data assumptions that marketers should avoid

    The following is a guest post by David Dunne, CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. Data that is siloed by applications, teams, and legacy systems has resulted in incomplete ...

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • THE HACKIES: MarDev = DevOps for Marketing

    This article is a guest post by Claudia Fernandes & L. G. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction Aptoide is a community-driven alternative Android App Store that gives a new ...

    Scott Brinker/ Chief Marketing Technologist- 12 readers -