Scott Brinker

  • Pioneering CMOs discuss the future at MarTech

    I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former CMOs of the three companies that led that revolution — Eloqua, HubSpot, and M ...

    Scott Brinker/ Marketing Land- 14 readers -
  • The average enterprise uses 91 marketing cloud services

    This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the rei ...

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • Meet Aetna CMO David Edelman at MarTech in Boston

    I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot.

    Scott Brinker/ Marketing Land- 21 readers -
  • MarTech is coming! MarTech is coming! To Boston Oct. 2-4

    Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up 40 ...

    Scott Brinker/ Marketing Land- 13 readers -
  • Top 10 entries from MarTech cartoon caption contest

    Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to kick off our program on Thursday.

    Scott Brinker/ Chief Marketing Technologist- 12 readers -
  • 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

    Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better.

    Scott Brinker/ Chief Marketing Technologist- 23 readers -