Scott Brinker

  • The year in review: Top 5 MarTech insights and showstoppers

    As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital disruption. “Technology changes exponentially, but organizations change logarithmically.

    Scott Brinker/ Search Engine Landin SEO- 8 readers -
  • The Customer Experience Operating System (CX-OS)

    The following is a guest post by Gerry Murray, research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underly ...

    Scott Brinker/ Chief Marketing Technologist- 6 readers -
  • Registration for MarTech San Francisco is open!

    MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn first hand how digital business pioneers have navigated their own digital transformation.

    Scott Brinker/ Marketing Land- 8 readers -
  • The State of Marketing Technology 2017 (hint: best-of-breed is big)

    I’ve just returned from MarTech Europe in London, which was an incredible experience. I am immensely grateful for all of the amazing speakers who shared their insights and experiences with us — from ABB to Unilever — and I’ll have more to report from that event soon. But first: the opening day of MarTech Europe coincided with the release of the latest State of Marketing Techn ...

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • Call for speakers for MarTech 2017 in San Francisco

    Wow, this year is flying by — and definitely without a dull moment in marketing technology. If you’re bored, you’re doing it wrong. And 2017 promises to be an even more spectacular whirlwind of change and innovation. Speaking of 2017, I’m excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017.

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • Don’t miss MarTech Europe next week. Hope to see you there!

    I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: leading brands will share how they’ve integrated marketing technologies to help solve problems within their organisation, meet the demands of their ...

    Scott Brinker/ Search Engine Landin SEO- 8 readers -
  • An open letter to the editor of AdAge on boring martech

    Dear Ken Wheaton, I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way, and felt compelled to respond. First, let me say how influential AdvertisingAge has been to me. Growing up in the 80’s, when my parents ran a small agency, I eagerly read copies at their office each week. (Yeah, I was a strange kid.

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • Marketing technology utilization takes a major swing upward

    Good news! Marketing technology — as a sector and a discipline — is starting to mature. “Massive vendor consolidation?” you might ask hopefully. Well, not necessarily — at least not in aggregate. I’ll let you know if we’ve finally passed peak martech (as I not-quite-predicted last year) once I start working on the 2017 version of the marketing technology landscape.

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
  • See the complete agenda for MarTech Europe

    Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies.

    Scott Brinker/ Marketing Land- 9 readers -
    Earlier about the same topic: