Scott Brinker

  • 3 New Year’s resolutions for your martech stack in 2018

    Happy New Year! I hope you had a wonderful holiday season. Ready to get to work? We interrupt our series on the 5 disruptions to marketing (2018) to bring you these three resolutions for getting the most out of your marketing technology stack in the year ahead — along with specific ideas for implementing them successfully. 1. Rationalize your martech stack.

    Scott Brinker/ Chief Marketing Technologist- 9 readers -
  • 4 things marketers should do about GDPR now (other than panic)

    The following is a guest post by Stella Goulet, CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be. Marketers can’t afford to sit back; we need to understand the implications of the European Union’s General Data Protection Regulation (GDPR) and address them now. If you’re not sure what GDPR is all about, you’re not alone.

    Scott Brinker/ Chief Marketing Technologist- 13 readers -
  • Enterprise marketers spending 22% of their budget on martech

    Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% of company revenue in 2016 to 11.3% in 2017.

    Scott Brinker/ Chief Marketing Technologist- 13 readers -
  • Facebook vs. Blockchain: it’s a matter of trust

    The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. Much has been written about the Russia-Facebook advertising scandal of 2017.

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
  • Martech and the modern marketing org (study results)

    At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Dun & Bradstreet, The New England Journal of Medicine Group, Reduxio, and Uberflip.

    Scott Brinker/ Chief Marketing Technologist- 26 readers -
  • Call for speakers for MarTech West in San Jose, April 23-25

    Tomorrow we kick of MarTech East in Boston. It’s going to be an amazing three days — largely due to the amazing speakers who are contributing their experience and insights to the community. Would you like to be one of those contributors for our next event, MarTech West in San Jose, April 23-25? We invite you to pitch us a compelling presentation idea at the intersection of ma ...

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • I’ve joined HubSpot as VP platform ecosystem, and this is why

    So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto.

    Scott Brinker/ Chief Marketing Technologistin SEO- 24 readers -