scott heimes

  • An email marketer’s top-level guide to DMARC, your best anti-phishing tool

    In the world of email marketing, there are two types of professionals: those who concern themselves with what makes up a good email and those who concern themselves with what makes an email. Both are important and deserve study by anyone who considers themselves to be an expert email marketer. One of the many things every email marketer ought to know are the major players in ...

    Marketing Land- 19 readers -
  • Upgrade your email blasts with four simple tactics

    Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming into a megaphone, the email blasts annoy rather than inform and cause their recipients to a ...

    Marketing Landin EMail- 16 readers -
  • Using email to curate one-to-one relationships with customers

    Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually want and what the brands they serve strive for: one-to-one conversations and enduring relationships with consumers. Brands are increasingly relying on technologies that enable one-to-one conversations with customer ...

    Marketing Landin EMail- 19 readers -
  • How to grow your email marketing list without resorting to shortcuts

    Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect.

    Marketing Landin EMail How To's- 16 readers -
  • Personalization in a post-brick-and-mortar world

    Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite this, traditional brick-and-mortar stores are declining across the US. Even New York City’s acclaimed Fifth Avenue is experiencing a decline in retail storefront occupancy rates.

    Marketing Land- 21 readers -
  • 6 tips to get subscribers to open marketing emails

    While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise.

    Marketing Landin EMail- 10 readers -
  • 5 tips for sending an email blast without getting blacklisted

    Email blasts can be effective, but only when executed properly. When email blasts are mishandled, brands risk being blacklisted by Internet Service Providers (ISPs) like Google or Yahoo; recipients either mark the messages as spam or the messages don’t meet the ISPs’ authentication requirements, among other factors.

    Marketing Landin EMail- 21 readers -
  • Revamping your email marketing program for the new year

    For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a year to ensure recipients are engaged and enjoying the content their brands are sending them. The coming of a new year is a time for resolutions and fresh starts, so it’s a perfect time to reevaluate and revamp email marketing programs.

    Marketing Landin EMail- 33 readers -
  • Getting the most out of your holiday emails

    It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your subscribers’ past purchase and engageme ...

    Marketing Landin EMail- 14 readers -
  • Mastering the email ecosystem for effective marketing

    Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to think of the entire program life cycle and consider all of its moving parts as equals. Email delivery is a moving target, and each aspect of the campaign deserves the same attention to ensure maximum deliverability and ROI.

    Marketing Landin EMail- 29 readers -
  • How to find the email personalization sweet spot

    Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks will help marketers find that sweet spot.

    Marketing Landin EMail How To's- 19 readers -
  • Email marketing in the age of social media

    Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and social media have their strengths and benefits, and mark ...

    Marketing Landin Social EMail- 25 readers -
  • How to make your email marketing engaging to millennials

    Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend reading their emails and maximize their email marketing efforts. But how? To make an impact among millennials, marketers need to break the mold, focus their attention and put the recipients in control of the content they receive.

    Marketing Landin EMail How To's- 8 readers -