scott heimes

  • Getting the most out of your holiday emails

    It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow to get the most out of their campaigns and to provide their subscribers with the messages they’re most interested in receiving. Practicing good email hygiene and customizing messaging based on your subscribers’ past purchase and engageme ...

    Marketing Landin EMail- 7 readers -
  • Mastering the email ecosystem for effective marketing

    Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to think of the entire program life cycle and consider all of its moving parts as equals. Email delivery is a moving target, and each aspect of the campaign deserves the same attention to ensure maximum deliverability and ROI.

    Marketing Landin EMail- 16 readers -
  • How to find the email personalization sweet spot

    Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks will help marketers find that sweet spot.

    Marketing Landin EMail How To's- 12 readers -
  • Email marketing in the age of social media

    Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and social media have their strengths and benefits, and mark ...

    Marketing Landin Social EMail- 18 readers -
  • How to make your email marketing engaging to millennials

    Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend reading their emails and maximize their email marketing efforts. But how? To make an impact among millennials, marketers need to break the mold, focus their attention and put the recipients in control of the content they receive.

    Marketing Landin EMail How To's- 7 readers -
  • 5 ways to send the most relevant emails to your recipients

    Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier said than done, it’s an achievable objective that you can reach by understanding the type of mail your recipients want — and keeping your messaging relevant to those insights.

    Marketing Landin EMail- 10 readers -
  • How to reduce the risk of getting email blacklisted

    Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances and avoid the dreaded blacklist to ensure your mail reaches the inbox. To start, it’s important to understand how blacklists work. Most blacklists use a so-called “spam trap,” email addresses that are used to identify where the spam mail is coming from, u ...

    Marketing Landin EMail- 9 readers -
  • Email deliverability issues? Here are the 5 questions you should be asking

    Email marketing is the most important vehicle for reaching new and existing customers throughout the year. Businesses can utilize email marketing campaigns as a way to showcase new products, introduce new promotions and re-engage customers who haven’t shopped in a while. But with more than 20 percent of legitimate marketing email never reaching the recipient’s inbox, busines ...

    Marketing Landin EMail- 6 readers -
  • Everything you need to know for successful email A/B testing

    A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of your email, from the subject line to the body copy to the visuals, will go a long way toward helping you get the best fit for your subscribers. These days, using data to make business decisions is not simply a useful asset — rather, it is essential if you want to keep up with competitors.

    Marketing Landin EMail- 10 readers -