scott macfarland

  • Mobile Consumer Engagement: A Marketer’s Best Friend?

    The race for brands to capture and engage customers with mobile technology has already started. The emergence of consumers’ anytime-anywhere mobile behavior has forced the hand of marketers to keep pace. Furthermore, consumers’ increased desire to use and engage with mobile technology has emerged, and so has the demand for brands to provide superb mobile experiences in a variety of ways.

    Relevancein Mobile- 12 readers -