scott severson

  • Marketing Automation: Batteries Not Included

    The sales pitch for investing in marketing-automation software is hard to resist. It goes something like this: “Our software will help you generate leads and then automatically nurture them along their journeys until they become your customers.” It sounds wonderful – a happy prospect skipping along a path paved by magical software.

    Content Marketing Institute- 29 readers -
  • Content Marketing’s Secret Sauce? Good Workflow

    Have you found the secret sauce to managing your content? Or do you operate with a cobbled-together system that gets the job done? If you’re just getting the job done, you’re not alone. In a recent survey with our clients, we learned that almost 86% manage their content marketing with a combination of Microsoft Word, Excel, and email.

    Content Marketing Institutein Content- 24 readers -