scott smith and ryan mckone

  • How to fix social media and banner ads

    Scott Smith is vp of content marketing at Cramer-Krasselt in Chicago. Ryan McKone is vp, digital strategy director at Cramer-Krasselt in New York. Twenty years ago, the first banner ad went live and was an unqualified success. Writing about that first banner in The Guardian, its designer Joe McCambley credited its effectiveness to an integrated, experience-focused approach tha ...

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