scott stouffer

  • How Much Backlink Data Do You Really Need?

    Backlink data has been all the rage since the beginning of Google. On November 18th, 2011, Yahoo! shuttered its now defunct Site Explorer, but the SEO industry hardly missed a beat with tools like Moz’s Open Site Explorer and a huge wave of new entrants onto the scene. As of 2015, there are a lot of industry writers out there pushing for more data: more links, fresher links, ...

    Search Engine Journal- 9 readers -
  • The (Technical) Future of #SEO – Part 2

    This is part 2 of 2 in a series of articles where I am laying out a vision to bring more objectivity to SEO, by applying a search engine engineer’s perspective to the field. If you haven’t yet, please read up on the first of this series, where I present a step-by-step way to statistically model any search engine.

    Search Engine Journalin Paid Search SEO- 14 readers -
  • Using Artificial Intelligence to Solve #SEO

    I recently wrote about how to statistically model any given set of search results, which I hope gives marketing professionals a glimpse into how rapidly the SEO industry is currently changing in 2015. In that article, I had mentioned that the search engine model should be able to “self-calibrate”, or take its algorithms and weightings of those algorithms, and correlate the mo ...

    Search Engine Journalin SEO- 21 readers -
  • The (Technical) Future of #SEO

    This is part 1 of 2 in a series of articles where I will layout a vision to bring more objectivity to SEO by applying a search engine engineer’s perspective to the field. I will present a step-by-step way to statistically model any search engine. This method can be, among many things, used to reveal specific courses of action that marketers can take to intelligently improve o ...

    Search Engine Journalin SEO- 7 readers -