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At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings.
B2B brands may feel that the content topics they cover are not “flashy, exciting, or sexy” enough to be covered by publications compared to the content produced by C2C companies. However, this doesn’t have to be true. By using a story idea that will build connections for your brand long-term and combining it with the age-old strategy of news-jacking, B2B marketers can create ...