Scott Zeitzer

  • Supply and Demand in Content Marketing

    You know that you need great content to attract new patients to your website, so you write all sorts of informative articles about your procedures and services and put it on your site. You sit back and wait for all of the new traffic to start coming in to your website, and… Nothing happens. “All of the marketing experts keep talking about how content marketing will drive mo ...

    Scott Zeitzer/ P3 Inboundin Content- 6 readers -
  • How to Solve Local SEO Problems

    Local Search Engine Optimization (SEO) plays a critical part in getting medical and surgical practices found online. It’s crucial to stay on top of your local SEO efforts, especially when you have a lot of competing factors. We’ve dealt with particularly messy local SEO issues in the past and want to pass on what we’ve learned from the experience.

    Scott Zeitzer/ P3 Inboundin SEO How To's- 7 readers -
  • 4 Priorities for Redesigning Your Website

    Redesigning your practice’s website can be a daunting task. Where do you begin? It helps to establish your priorities so that you can get the most out of your newly-redesigned website. In our experience, we have found user-friendliness is a critical to getting the most out of your website redesign. With that in mind, these are our top priorities when redesigning a medical practice’s website.

    Scott Zeitzer/ P3 Inbound- 5 readers -
  • Get the Most Out of Your Content at Low and High Levels of Investment

    Content marketing may seem like a big investment of your time, but you don’t necessarily have to spend lots of time to have successful content. It does take some work to get the result you want, but that doesn’t mean you have to blog every day. Even if you can only put in the minimum amount of time required to create great content, you can still get a lot out of it if you tak ...

    Scott Zeitzer/ P3 Inboundin Content- 5 readers -
  • We’re Thankful for What You Do

    This week, we want to take a break here on the blog/newsletter to say “thank you” to all of the healthcare practices, hospitals, and doctors that we work with around the country. We are certainly grateful to be working with you to help in your marketing efforts, but our gratitude goes farther than th ...

    Scott Zeitzer/ P3 Inbound- 2 readers -
  • Do’s and Don’ts: Email Marketing for Medical Practices

    Email is a great way to communicate with patients. In our often fast-paced lives, many patients actually prefer to hear from their healthcare providers through email. Email marketing and communication offers several benefits for your practice as well. It allows you to quickly and easily communicate with patients.

    Scott Zeitzer/ P3 Inboundin EMail- 8 readers -
  • How Happy Patients Become Your Biggest Advocates

    As a surgical practice, your patients may only need to see you once a year at most after surgery, unlike a primary care physician, who patients may see more regularly. This is why many surgeons focus their marketing efforts on bringing in new patients. But once your patients have had surgery, do you need to continue to market to them? Yes! Here’s why: word of mouth is a power ...

    Scott Zeitzer/ P3 Inboundin Social- 1 readers -
  • 5 Tips to Selecting a Domain Name for Your Surgical Practice

    Your website is like your own piece of business real estate online, so of course you want to choose the best domain name possible to represent yourself and make your practice stand out. With all of the options out there, it can be tough to come to a decision on your domain name, but it doesn’t have to be. Here are our tips on choosing a domain name.

    Scott Zeitzer/ P3 Inbound- 8 readers -
  • What is Content Marketing?

    Content marketing is a way to guide your patients to the information they need, thereby establishing trust in the process. If you have looked into online marketing for your practice recently, you’ve probably heard the words “content marketing” quite a bit. Don’t blow this off as just a fad, though; if Google’s recent changes are any indication, content marketing is here to stay.

    Scott Zeitzer/ P3 Inboundin Content- 16 readers -
  • There Are No Shortcuts to SEO

    Having good ranking is an important part of having people find you online. Of course, we would all like to have a quick fix that we could use to get to the top right away, but unfortunately, it’s not that simple. Search engines are constantly evolving, and if you want to keep up, your search engine optimization (SEO) efforts need to be ongoing.

    Scott Zeitzer/ P3 Inboundin SEO- 16 readers -
    Earlier about the same topic:
  • How Do Search Engines Work?

    You know that search engines play an important role in helping people find your website, but how does it all work? How do search engines provide results? What determines your ranking? Let’s break it down. Google does a lot behind the scenes to provide you with search results. First, Google uses software called “web crawlers” to crawl the web, following links page by page until ...

    Scott Zeitzer/ P3 Inbound- 9 readers -
  • What to Share on Social Media

    So, you’ve covered all of the social media bases for your practice, setting up profiles on Facebook, Twitter, Google+, and what? Now comes the fun part: engage with your audience. Simply existing on these social networks won’t do you a bit of good if you aren’t active. Each network offers different ways to interact with your audience, and certain types of posts ...

    Scott Zeitzer/ P3 Inboundin Social- 6 readers -