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Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results with their teams. The findings of a recent study on GrowthHackers.
Persuasion isn’t about brainwashing or propaganda – it’s about understanding what makes your prospects tick. Image source. Since the publication of Influence: The Psychology of Persuasion in 1984, Robert Cialdini’s six principles of persuasion have become an integral part of the marketing world’s vernacular.
There are conversion killers among us. Hack them before they hack into your KPIs. Image source. There’s a good chance you’re killing the conversion rate of your landing pages. Right now, as you read this, people are bouncing off your pages without a second thought. You’re not alone. WordStream reports a median search conversion rate of just north of 2% – not very impressive.