- Our Blog
Online discounts are powerful incentives to get people to buy — if you know the right ways to put them together. Over the years, our marketing team at Rainmaker has experimented with numerous discount options. Some have been successful and others not so much. And if you think “discounts” mean you have to cut your price, well think again.
Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview. For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals.
Have you ever wondered how sites like Copyblogger succeed? There are tons of websites offering content marketing advice, but not all of them are successful. Why is that? Because most online marketers fail to create communications that inspire action from their audiences. Yes, writing well matters — as well as engagement, landing pages, design, etc.
Are you struggling to find the right pricing model for your membership site? In this episode, we provide you with a detailed framework to make it an easy decision. Finding this optimal pricing for a membership website can be very difficult. While there are many tactics to improve your pricing strategies, there are not many general frameworks that you can use from the start.
We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market. How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding the limits of you and your products/services.
In this episode, we go beyond theoretical concepts and provide practical examples of how to improve the most important page on your website. You never get a second chance to make a first impression. And in the online world, that means your homepage matters, a lot — from the first few seconds of your site loading to the way you structure every element on the page.
In this new podcast on Rainmaker FM, you’ll learn how to use one of the most powerful — and counterintuitive — online marketing techniques to increase your online sales. It is natural for online marketers to do whatever they can to increase the reach of their audience. It makes sense: the larger your audience, the more sales you make, right? But what if there was a differen ...
It’s easy to think of LinkedIn as merely a fancy job board masquerading as a social network. Kind of like that old uncle that shows up to the family picnic dressed in a three-piece suit. Sure, you might be thinking, it has a role in the content marketing family, but it’s kind of boring and — from its appearance — not too cool, right? Wrong! If you think LinkedIn is just a ...
Last month, you may have seen Copyblogger’s 2015 Cost of Online Business Report that analyzed the results of a survey we conducted on the blog. The report explores the cost of doing business online, so you can accurately evaluate your current strategies and tactics — and their associated costs — to help you see if there are ways you can improve your online business revenue.
Ugh. Do you feel like that on Mondays? You wake up, take the kids to school, and off to the office you drive. After downing several cups of coffee, you muster the inner strength you need every day to make a living. You start with the emails to prospects, make a few cold calls, and zip off to an appointment … all with the hope of “closing the deal.