sean jackson

  • Are You Losing Sales Because Your Purchase Page Sucks?

    Of all the pages on your site, there is only one that actually makes you money: your purchase page. But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system. If you are serious about selling digital goods online, then you will want to listen to this episode.

    Copyblogger- 16 readers -
  • Why Starting a Membership Site Is a Terrible Idea … Until You Just Do It

    Sonia Simone joins our show to walk you through the most important elements of setting up a membership site, today. As we approach the new year, you may be thinking about the changes you want to make to your life. And if you have been following the show, that may mean that you are looking to start — or at least expand — a membership site. But change can be scary.

    Copyblogger- 21 readers -
  • Why Passion Matters More Than Skill When Launching a Membership Site

    Charity Preston — a teacher turned teacherprenuer — shares her incredible journey to creating an online membership network for teachers. Imagine you have a sick child at home that demands 100 percent of your time and attention. And these demands require you to give up your professional career. What would you do? Today’s guest faced that exact situation — a classroom teache ...

    Copyblogger- 17 readers -
  • How to Set Up Google Analytics for Your Membership Site

    Setting up Google Analytics for your membership site can be tricky … unless you know the right way to start. Data analysis is at the core of all online marketing. But how do you get the right data, and more importantly, how do you make sense of it all? On today’s show, we have the queen of data analysis for Rainmaker Digital as our guest to help you set up Google Analytics ...

    Copybloggerin Google How To's- 16 readers -
  • How to Start and Grow a Successful Membership Site (In Your Spare Time)

    Starting a membership site is hard work, especially if you have a full-time job. But with persistence and patience, it can pay off. Our guest, Jerod Morris, shares his tactics and advice for growing a membership site. It was not easy — especially since his membership site competes with numerous online sport sites.

    Copyblogger- 19 readers -
  • What the Porn Industry Can Teach Us About Running a Membership Site

    This episode is an insightful look at how to thrive in a hyper-competitive online environment, with lessons from an unconventional industry … Running a membership site can be difficult, especially if you are in a highly competitive space. And this appears to be especially true in online porn. What once was a very lucrative business category has completely transformed into a ...

    Copyblogger- 17 readers -
  • How to Enhance Your Membership Site With Live Events

    Live events are a great way to amplify your authority and enhance your membership site, if you know the right way to produce them. Membership sites are about community — creating an online environment for those who share similar interests and passions. But for all their strengths, there’s a layer of abstraction that lacks the personal and emotional engagement found when peo ...

    Copybloggerin How To's- 28 readers -
  • 8 Ways to Use Online Discounts to Grow Sales

    Online discounts are powerful incentives to get people to buy — if you know the right ways to put them together. Over the years, our marketing team at Rainmaker has experimented with numerous discount options. Some have been successful and others not so much. And if you think “discounts” mean you have to cut your price, well think again.

    Copyblogger- 14 readers -
  • How to Master the Art of Negotiation

    Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview. For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals.

    Copybloggerin How To's- 18 readers -
  • The Secret Tactic All Successful Online Marketers Use

    Have you ever wondered how sites like Copyblogger succeed? There are tons of websites offering content marketing advice, but not all of them are successful. Why is that? Because most online marketers fail to create communications that inspire action from their audiences. Yes, writing well matters — as well as engagement, landing pages, design, etc.

    Copybloggerin Content- 18 readers -
  • How to Find the Optimal Pricing for Your Membership Site

    Are you struggling to find the right pricing model for your membership site? In this episode, we provide you with a detailed framework to make it an easy decision. Finding this optimal pricing for a membership website can be very difficult. While there are many tactics to improve your pricing strategies, there are not many general frameworks that you can use from the start.

    Copybloggerin How To's- 13 readers -
  • How to Use Your Limitations to Create a Unique Selling Proposition

    We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market. How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding the limits of you and your products/services.

    Copybloggerin Content How To's- 13 readers -
  • Does Your Homepage Suck?

    In this episode, we go beyond theoretical concepts and provide practical examples of how to improve the most important page on your website. You never get a second chance to make a first impression. And in the online world, that means your homepage matters, a lot — from the first few seconds of your site loading to the way you structure every element on the page.

    Copyblogger- 11 readers -
  • You Are Not Allowed

    In this new podcast on Rainmaker FM, you’ll learn how to use one of the most powerful — and counterintuitive — online marketing techniques to increase your online sales. It is natural for online marketers to do whatever they can to increase the reach of their audience. It makes sense: the larger your audience, the more sales you make, right? But what if there was a differen ...

    Copyblogger- 16 readers -