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How does the current piece of content you’re creating fit into your content strategy? New content you produce needs to have a goal before you even start writing. Goals for your content benefit both you, the digital content creator, and your audience. Allow me to elaborate with an example from one of my favorite stories, Harry Potter. Hang in there; this is actually a fantastic lesson.
Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This couldn’t be further from the truth. Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all ...
There is a ton of information about using CRO to increase the effectiveness of your landing pages. But what if you could improve conversion rates on your blog as well? Your blog is one of your most valuable resources in the online marketing world. It’s truly your secret weapon. Don’t you want to make sure your blog is helping you reach your business goals? Are there areas whe ...
Groove, self-depicted as “a simple alternative to Zendesk,” has made significant strides in growth in the past months, let alone the past year. While most companies I get the opportunity to collaborate with are really focused on growing, Groove has a refreshing focus on testing. Their meticulous attention to detail has helped drive dramatically quick growth, specifically with ...
Conversions are all about psychology. There are multiple emotions that pull at us throughout the buying cycle. Some may be affected by price, by value, or by quality. Some, on the other hand, are the re-affirming and pressuring psychological factors that will make the difference between a sale or a bounce. Unfortunately, most sites overlook these factors.
I hear it constantly: “My niche isn’t sexy enough for content marketing.” It’s a lie. It’s a crutch. It’s a flat-out excuse. The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle. The “boring” niche actually has a secret weapon. Here’s what it is and how to use it to your advantage.
Admit it. You want large-scale adoption, don’t you? You want a lot of people to love you, to buy your products, to read your blog, and to follow you on social media. Fair enough, that’s what we all want. But you’re missing something essential. People won’t ever know you, hear from you, understand you, follow you, or engage with you because of one simple flaw.