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These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s performance in search res ...
Presented below is a beautifully designed infographic that breaks down all the elements of a landing page. This infographic is not necessarily a guide that is to be copied; rather it provides valuable insights on testable regions of a typical landing page design. Every Marketing Campaign Should Usually Be Directed To A Dedicated ...
This FREE webinar will be extremely valuable to you if: You’re just getting started with Google AdWords You’re already advertising but you want to improve your results When Is It? Tuesday, October 4, 2016 at 1pm Eastern. Here’s What This Free Webinar Will Do For You: You’ll learn how to identify the BEST keywords to advertise on ...
Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned the Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind! I still do a little web developme ...
I should not be too surprised that my first recollection of pollution coincided with my first childhood trip to Los Angeles. As my family and I first drove through the valley, a smoky haze appeared, seemingly out of nowhere. It wasn’t so much what I was seeing that I remembered, but what I could now suddenly not see.
“Emotions have taught mankind to reason.” -Marquis De Vauvenargues Research done in the last 30 years shows that emotions “powerfully, predictably, and pervasively influence decision making” (Lerner et. al.). Recently, neuroscientist Antonio Damasio studied individuals who were damaged in the area of the brain that generated emotions.
Marketing is all about knowing your customers and the best way to respond to them. That’s why marketers love data. I’ve spent much of my career working on software that helps marketers understand what their customers are doing, and how to best respond. All this data is great, and we need to know it. But there’s another side to the customer data that’s easy to overlook: psychographics.
We’ve done it! 100 webinars! That’s quite a milestone for us. It’s been an amazing experience, and we’ve learned a lot along the way. And so have our attendees! In today’s post, we’re going to share five of our most memorable webinars and the value we derived from each one. There are some extremely important lessons we learned from industry experts like Oli Gardner and Lincoln Murphy.
If you love our blog and would like to join our team as a videographer (video editor), then we would love to have a chat with you. Here are some details about the position: It’s a full-time, salaried position. Working remotely is an option. We’re looking for someone that is technically inclined. Knowing your way around Google Analytics is a plus. A college degree is not required.
Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same ads. There are a number of reasons for such discrepancies, and this post offers some tips for dealing with them. Spoiler alert: Not all discrepancies can (or should) be overcome.
Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and with a sense of humor. I found myself leaning into Hunter’s session at Conversion Conference San Francisco because he made so much sense.
You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur’s first startup? I certainly do. Last year, I ran all product and brand marketing for an edutech company. For the first few months, things were amazing. I improved the CTA button, optimized the headline, and removed distracting links.
Optimizing your online marketing sales funnel is a constant effort of testing and tweaking, long hours spent creating content for every lead segment imaginable, A/B tests that confound you, and open rates that boggle the mind. Sometimes it’s good to know you’re not alone. This article will take you through the steps of a cohesive marketing campaign for SaaS businesses.
As one of the most important metrics for a startup, and especially for SaaS businesses, churn has been widely discussed. But because churn is affected by every single function of business, from acquisition channels to product, sometimes it’s hard to know where to begin when it comes to trying to reduce it.
The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears twice online, asteroids and locusts must be close behind. This article is long overdue. Let’s bust some duplicate content myths.
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The modern marketer – or business owner, for that matter – has to wear multiple hats at any given time. There’s a lot of work involved and automation is absolutely necessary to maintain your sanity (and your work quality, too). But as customers get more and more overwhelmed with information and more businesses automate their marketing, is there a tipping point where automation ...
The term Big Data is a buzzword in the business world today. One study found that 77% of business decision makers consider Big Data a priority. You’ve probably heard of it. In fact, you probably use various forms of Big Data for your SaaS, including conversion analytics. But when we talk about Big Data and analytics, we’re often discussing only quantitative data.
All businesses face the same issues when it comes to managing their online reputations. It’s no longer a novelty concept that all mentions should be captured and monitored in order to ensure a positive brand image. What would you do if you were bombarded with harsh criticism and dissatisfied customers? Burying your head in the sand would not make the problem go away.