Sean Work

  • The Crazy Egg Guide to Google Search Console

    These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s performance in search res ...

    Sean Work/ The Daily Eggin Google- 17 readers -
  • Infographic: The Blueprint for a Perfectly Testable Landing Page

    Presented below is a beautifully designed infographic that breaks down all the elements of a landing page. This infographic is not necessarily a guide that is to be copied; rather it provides valuable insights on testable regions of a typical landing page design. Every Marketing Campaign Should Usually Be Directed To A Dedicated ...

    Sean Work/ The Daily Egg- 10 readers -
  • Free Webinar: 5 Simple Steps to Profit with Google AdWords

    This FREE webinar will be extremely valuable to you if: You’re just getting started with Google AdWords You’re already advertising but you want to improve your results When Is It? Tuesday, October 4, 2016 at 1pm Eastern. Here’s What This Free Webinar Will Do For You: You’ll learn how to identify the BEST keywords to advertise on ...

    Sean Work/ The Daily Eggin Paid Search Google- 11 readers -
  • Why Your Responsive Website Could Be Killing Your SEO

    Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned the Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind! I still do a little web developme ...

    Sean Work/ The Daily Eggin SEO- 5 readers -
  • 4 Surprising Sources of A/B Test Pollution

    I should not be too surprised that my first recollection of pollution coincided with my first childhood trip to Los Angeles. As my family and I first drove through the valley, a smoky haze appeared, seemingly out of nowhere. It wasn’t so much what I was seeing that I remembered, but what I could now suddenly not see.

    Sean Work/ The Daily Egg- 13 readers -
  • How to Use Emotion to Influence Decisions & Increase Conversions

    “Emotions have taught mankind to reason.” -Marquis De Vauvenargues Research done in the last 30 years shows that emotions “powerfully, predictably, and pervasively influence decision making” (Lerner et. al.). Recently, neuroscientist Antonio Damasio studied individuals who were damaged in the area of the brain that generated emotions.

    Sean Work/ The Daily Eggin How To's- 16 readers -
  • 3 Psychographic Gems You MUST Find Out About Your Customers

    Marketing is all about knowing your customers and the best way to respond to them. That’s why marketers love data. I’ve spent much of my career working on software that helps marketers understand what their customers are doing, and how to best respond. All this data is great, and we need to know it. But there’s another side to the customer data that’s easy to overlook: psychographics.

    Sean Work/ The Daily Egg- 14 readers -
  • Would You Like To Create Video Content for KISSmetrics?

    If you love our blog and would like to join our team as a videographer (video editor), then we would love to have a chat with you. Here are some details about the position: It’s a full-time, salaried position. Working remotely is an option. We’re looking for someone that is technically inclined. Knowing your way around Google Analytics is a plus. A college degree is not required.

    Sean Work/ KISSmetrics Marketing Blogin Content- 7 readers -
  • 3 Myths About Duplicate Content

    The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears twice online, asteroids and locusts must be close behind. This article is long overdue. Let’s bust some duplicate content myths.

    Sean Work/ KISSmetrics Marketing Blogin SEO Content- 12 readers -
  • Is Automating Your Marketing Saving You Time, or Losing You Customers?

    The modern marketer – or business owner, for that matter – has to wear multiple hats at any given time. There’s a lot of work involved and automation is absolutely necessary to maintain your sanity (and your work quality, too). But as customers get more and more overwhelmed with information and more businesses automate their marketing, is there a tipping point where automation ...

    Sean Work/ KISSmetrics Marketing Blog- 9 readers -
  • Using the Magic of Qualitative Data to Increase SaaS Conversions

    The term Big Data is a buzzword in the business world today. One study found that 77% of business decision makers consider Big Data a priority. You’ve probably heard of it. In fact, you probably use various forms of Big Data for your SaaS, including conversion analytics. But when we talk about Big Data and analytics, we’re often discussing only quantitative data.

    Sean Work/ KISSmetrics Marketing Blog- 10 readers -