Sean Work

  • How Google Works – The Animated Infographic

    So how does Google work? Have you always wanted to know? Well, you’re in luck, Google decided to disclose their “secret sauce” on April 1, 2002, by announcing “Pigeon Rank.” “PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orien ...

    Sean Work/ The Daily Eggin Google How To's- 14 readers -
  • The Daily Egg Year-End Roundup: Best Posts of 2016

    This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all the hits! We could dig through Google Analytics and pick out the ones that got the most traffic, but that’s a bit too robotic. And just because a post receiv ...

    Sean Work/ The Daily Egg- 22 readers -
  • The Crazy Egg Guide to Website Image Optimization

    The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images. It doesn’t require A/B testing, and you don’t need a statistics or scientific background. For these reasons, image optimization is a go-to conversion rate optimization practice that all companies should emp ...

    Sean Work/ The Daily Egg- 11 readers -
  • Infographic: A Breakdown of Color Preferences by Gender

    Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy: the darn colors! Those who are not skilled in graphic design or the arts should probably leave this decision alone :). We always botch it! One factor that comes into play wh ...

    Sean Work/ The Daily Egg- 16 readers -
  • Infographic: How Much Copy Should You Use On Your Home Page?

    There’s no question that your home page is the most important page on your website. It’s incredibly important for converting visitors into customers and it’s also deathly important to your SEO. Usually, having concise home page copy in addition to a clutter-free experience tends to be the best for increasing conversions. But ...

    Sean Work/ The Daily Egg- 10 readers -
  • Infographic: What Are The Best Times & Days to Post on Social Media?

    Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make it an effort to post at different times each day for each social media account, while tediously recording your results. There are tools out there that make this process easier, but it ...

    Sean Work/ The Daily Egg- 19 readers -
  • Infographic: The Art of Getting Retweets

    How do you get your tweets to take off? How do you cause a retweet storm? Well the first thing you have to do is present content that is either: highly valuable actually newsworthy (helps to be the “first on the scene”) or is really, really..funny Then you should consider giving it a nudge by ...

    Sean Work/ The Daily Egg- 9 readers -
  • Infographic: 6 Copywriting Steps to Selling More

    It’s true. A little elbow grease on your copy can increase traffic from search engines and increase conversions. The problem is that most of us are too busy to go back and pay extra attention to our previously written content. Considering the returns that can be reaped by just spending a little extra time improving you ...

    Sean Work/ The Daily Egg- 14 readers -
  • The Crazy Egg Guide to Google Search Console

    These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s performance in search res ...

    Sean Work/ The Daily Eggin Google- 20 readers -
  • Infographic: The Blueprint for a Perfectly Testable Landing Page

    Presented below is a beautifully designed infographic that breaks down all the elements of a landing page. This infographic is not necessarily a guide that is to be copied; rather it provides valuable insights on testable regions of a typical landing page design. Every Marketing Campaign Should Usually Be Directed To A Dedicated ...

    Sean Work/ The Daily Egg- 11 readers -
  • Free Webinar: 5 Simple Steps to Profit with Google AdWords

    This FREE webinar will be extremely valuable to you if: You’re just getting started with Google AdWords You’re already advertising but you want to improve your results When Is It? Tuesday, October 4, 2016 at 1pm Eastern. Here’s What This Free Webinar Will Do For You: You’ll learn how to identify the BEST keywords to advertise on ...

    Sean Work/ The Daily Eggin Paid Search Google- 13 readers -
  • Why Your Responsive Website Could Be Killing Your SEO

    Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned the Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind! I still do a little web developme ...

    Sean Work/ The Daily Eggin SEO- 11 readers -
  • 4 Surprising Sources of A/B Test Pollution

    I should not be too surprised that my first recollection of pollution coincided with my first childhood trip to Los Angeles. As my family and I first drove through the valley, a smoky haze appeared, seemingly out of nowhere. It wasn’t so much what I was seeing that I remembered, but what I could now suddenly not see.

    Sean Work/ The Daily Egg- 19 readers -
  • How to Use Emotion to Influence Decisions & Increase Conversions

    “Emotions have taught mankind to reason.” -Marquis De Vauvenargues Research done in the last 30 years shows that emotions “powerfully, predictably, and pervasively influence decision making” (Lerner et. al.). Recently, neuroscientist Antonio Damasio studied individuals who were damaged in the area of the brain that generated emotions.

    Sean Work/ The Daily Eggin How To's- 20 readers -
  • 3 Psychographic Gems You MUST Find Out About Your Customers

    Marketing is all about knowing your customers and the best way to respond to them. That’s why marketers love data. I’ve spent much of my career working on software that helps marketers understand what their customers are doing, and how to best respond. All this data is great, and we need to know it. But there’s another side to the customer data that’s easy to overlook: psychographics.

    Sean Work/ The Daily Egg- 18 readers -