Sean Work

  • Infographic: The Perfect Execution of Conversion Rate Optimization

    Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing that I would like to add to this recipe is documentation. Conversion rate optimization is a science project. You’re dealing with data, hypotheses, results, measurement techniques and sources of error. Sounds like chemistry class right ...

    Sean Work/ The Daily Egg- 12 readers -
  • Infographic: How to Generate Leads with Social Media

    Today’s infographic is about generating leads with social media. However, I want to quickly talk about using social media for prospecting and outreach, because for certain businesses, this can be an amazing method of lead generation. From what I can tell, a lot of salespeople are still doing the age-old “pitch email” when it co ...

    Sean Work/ The Daily Eggin Social How To's- 15 readers -
  • Infographic: The Surprising Words That Get Content Shared on Social Media

    It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track wh ...

    Sean Work/ The Daily Egg- 15 readers -
  • What is Banner Blindness?

    A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anyt ...

    Sean Work/ The Daily Egg- 15 readers -
  • What is Web Spam?

    Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries. But isn’t that what SEO is? Trying to get your website content to rank better in search engine results? Well… There’s a fine line between doing everything you can to give your website content the be ...

    Sean Work/ The Daily Egg- 17 readers -
  • Infographic: Your Brain On Visualization

    I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you. Which set of instructions is quicker to understand and more effective overall? This: Or this: Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated s ...

    Sean Work/ The Daily Egg- 15 readers -
  • How Do I Know The Exact Number Of Clicks On My Links & CTAs?

    Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining to high-level team members what website issues you may be facing and what regions may need improvement. However, when you really want to know exactly how many clicks every element on ...

    Sean Work/ The Daily Eggin How To's- 16 readers -
  • Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

    Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic if you: Blogging more frequently Writing longer blog posts (higher word counts) While we’ve n ...

    Sean Work/ The Daily Egg- 16 readers -
  • Neil Patel’s Advanced Content Marketing Summit

    The best part of attending a conference is getting all the latest juicy knowledge in one place, all at the same time, and before the rest of the world knows about it. When a conference is good, you frantically write down notes, future to-dos, new strategies and you can’t wait to get back to eagerly implement all ...

    Sean Work/ The Daily Eggin Content- 25 readers -
  • How To Write Your Highest Performing Text Ads

    For a marketer, there’s nothing better than concocting the perfect combination of art with a little science. The infographic below gives you some helpful tips for your pay-per-click advertisement copy, while including some extremely useful industry data. However, I want to sound a tiny alarm first… One trap that a lot of pay-per-click adve ...

    Sean Work/ The Daily Eggin How To's- 21 readers -
  • Infographic: A Roadmap for a Trustworthy E-Commerce Website

    Today’s infographic does a great job of laying out everything you need to have on your e-commerce website to provide the best experience for your online customers. Before we get to the infographic, I’m going to share a hack that I personally employed back in the early 2000s. And no – it’s not outdated :). As you proba ...

    Sean Work/ The Daily Egg- 14 readers -