search engine optimisation

  • How To Prepare For Penguin 4.0

    In a recent Google Webmaster Office-Hours Hangout, John Mueller, Google Switzerland Webmaster Trends Analyst, said he was “hopeful” and “pretty confident” that we’d see the Penguin 4.0 algorithm refresh in January 2016. Whilst no date was set in stone, this is pretty exciting news for businesses that generate website visits (and revenue) from Google’s organic results. What is Penguin 4.

    RocketMillin How To's- 6 readers -
  • 3 Ways Disney Promoted Star Wars Using the Force (of Content Marketing)

    The excitement of the galaxy is at fever pitch this week thanks to the imminent global theatrical release of Star Wars: The Force Awakens. Full reviews are now out, and from most publications they have been pretty phenomenal. Don’t worry, we’re not going to spoil anything – if you’re concerned about that sort of thing, Google has released a Chrome extension that blocks access t ...

    RocketMillin Content- 10 readers -
  • Could Google’s App Streaming Announcement Change The Mobile Web?

    “Why would Google want to provide an app streaming service?” I hear you ask. Since the announcement last week, we’ve been having the same thoughts. And when you consider everything it impacts, it could be pretty damn exciting. But first, here’s a recap about what’s happening. What Is App Streaming? Mobile is big and it’s getting bigger. No surprises there.

    RocketMill- 6 readers -
  • Structured Data Introduces Place Actions For Local Businesses

    Google has updated its Structured Data section with two new pages on marking up your company’s website using structured data. It’s of particular interest as the section now includes new features which the company is piloting. The new section is labelled ‘Describe Your Local Business’ which includes an ‘Overview’ and a page on ‘Place Actions’.

    RocketMill- 5 readers -
  • What You Need To Know About Google’s Search Quality Rating Guidelines

    You’ll have heard by now that Google has released its Search Quality Rating Guidelines to the public. You’ll be pleased to know that we’ve read it cover-to-cover in all its full 160-page glory. If you fancy pouring a cuppa and reading it yourself, you can download it here…but I’m sure you’d much prefer to jump straight to the highlights.

    RocketMillin How To's- 5 readers -
  • Did Google just put an end to Tab, Carousels and Accordions?

    Google’s Gary Illyes has announced on Twitter that if you ‘put contents in a JavaScript array’ and only display it when the user interacts with an element, e.g., ‘click to expand’, the hidden content won’t be indexed by Google. For example, tabbed content, like that shown in the gif below, won’t be indexed. As you can imagine, this got us talking.

    RocketMillin Google- 7 readers -
  • How to Write an Effective Press Release

    Grabbing – and retaining – a publisher’s attention is tough. As marketers, once we’ve decided something’s newsworthy the hardest part can be persuading the media to get as excited about it as we are. Getting noticed is paramount and the best way to do this is by writing a killer press release, so here’s how.

    RocketMillin How To's- 8 readers -
  • Integrated Marketing

    In our post, which looks at whether CRO or SEO comes first, generating new website visitors or converting existing ones, we ended on the realisation, that most marketers really want (and need) to do both: So, in this post, we’re going to explore the topic of integrated marketing. What is it? Integrated marketing is, “combining different marketing channels in a coherent way to ...

    RocketMillin Paid Search Display- 6 readers -
  • Are we really ready for Agile Marketing?

    Agile development is not new, far from it. Its roots go back to the 1980s and its manifesto and principles have helped many companies develop better software. As digital marketers, we can apply a marketing lens to create a manifesto that should help us develop better marketing results. Here’s my version of the Agile Manifesto, repurposed for marketing.

    RocketMill- 8 readers -
  • Understanding The Value Of Social

    “Dear shareholders, I’m pleased to announced that our Twitter followers have increased by 15%”, said no CEO ever. Marketers know, and have known for a while, that social media offers so much value. But why is it that most business owners, sales, operations and finance managers don’t see it? I think that as marketers we can only point the blame at ourselves.

    RocketMill- 5 readers -
  • How many devices does it take to achieve a conversion?

    The answer is apparently 2.6 devices, according to research by MillwardBrown. Ignoring the obvious opportunities for a digital equivalent to the Christmas cracker style jokes of how many people it takes to change a lightbulb, what does this tell us? The three key implications to consider here are: Surely the ‘mobile first’ strategy that so many officially have in place is ...

    RocketMillin How To's- 4 readers -
  • Is It Time To Get Amped Up About AMP?

    About a month ago, Google announced Accelerated Mobile Pages, also known as AMP. It’s an initiative to speed up the mobile web by cutting the cruft from bloated webpages. To find out if it worked, we tested standard mobile and AMP HTML pages from BBC News, The Guardian and BuzzFeed. Loading each on a simulated 3G connection yielded a surprising result.

    RocketMill- 8 readers -
  • How We Overhauled Our Blog’s UX In 3 Days with Agile

    Part of our manifesto is to share our thoughts and ideas freely. One of the main ways we do that is through our blog, however we felt that the current user experience wasn’t facilitating this adequately and should make it easier for our audience to see all the things we have an opinion or advice on. With a desire to make changes quickly, we decided to try an Agile approach.

    RocketMillin Paid Search How To's- 4 readers -
  • RankBrain Just Smashed Your Content Plan To Pieces, Right?

    Every day Google responds to billions of searches. Most of these searches are repeats, where Google has solid experience on what is the best result. But 15% of searches have never been seen by Google before. Historically, Google has used human raters/reviewers to ensure the algorithms are serving accurate results for ambiguous queries.

    RocketMillin EMail Content- 5 readers -
  • Demographic Targeting In AdWords Becomes Available For Search Ads

    Demographic targeted advertising is not new. We’ve all been able to target different demographic segments with relevant messaging in display formats for a long time. But adding the ability to demographically target people when they search is really cool. It goes without saying that being able to modify bids to increase visibility when your key demographics are searching is a no-brainer.

    RocketMillin Paid Search- 7 readers -
  • The lowdown on Google’s AMP

    If you’re reading this on a mobile device, we’ve created an AMP-HTML version on our labs site. You’ll need to come back here afterwards, but it’ll give you an idea of the difference in load time. What is AMP? Google’s AMP or Accelerated Mobile Pages project is, in their words, “an architectural framework built for speed”.

    RocketMill- 7 readers -
  • Messaging. The future of digital communication and what it means to you. Now.

    What do we do most on mobiles these days? Take a look around next time you are on the morning commute. We are spending more time messaging than we are on social media, blogs or reading – something Mark Zuckerberg and David Marcus (who runs Facebook Messenger) have both independently pointed out. This trend, coupled with the undeniable dominance of mobile use, has led Facebook ...

    RocketMillin SEO- 6 readers -
  • Google's Imminent Algorithm Update Will Affect Ecommerce Sites

    Google’s Webspam Team made an announcement earlier this week about doorway pages. While doorway pages has been against Google’s Webmaster Guidelines for a long time, the latest update points to one specific issue which could affect a lot of large sites, particularly ecommerce sites and franchise chains.

    RocketMillin SEO- 3 readers -