Sebastian Gutierrez

  • Would training turn store staff into in-store marketers?

    With new technologies like iBeacon, the in-store experience offers a rich seam of customer insight for retailers to mine, but ensuring shop-floor staff are trained to interpret those insights and act more like marketers is vital. In recent years, online pure-plays such as Asos have made a great success of using insights gleaned from customer interactions to keep people coming back for more.

    Sebastian Gutierrez/ Econsultancy- 5 readers -
  • Would training turn store staff into in-store marketers?

    With new technologies like iBeacon, the in-store experience offers a rich seam of customer insight for retailers to mine, but ensuring shop-floor staff are trained to interpret those insights and act more like marketers is vital. In recent years, online pure-plays such as ASOS have made a great success of using insights gleaned from customer interactions to keep people coming back for more.

    Sebastian Gutierrez/ Econsultancy- 1 readers -
  • Marketing trends in the age of continuous partial attention

    The growing prominence of mobile and online shopping has challenged marketers to refine and tailor how they target the 'always on' consumer. Retail hours are a thing of the past and the individual lifestyles of consumers are becoming relevant to targeted campaigns. The optimisation of brand websites and email marketing content for mobile devices is becoming ever more sophisti ...

    Sebastian Gutierrez/ Econsultancyin EMail- 7 readers -