Selena Blue

  • Copywriting: A 5-step guide to a well-defined copy editing process

    In my four years at MECLABS Institute, the parent company of MarketingSherpa, I’ve held a few different roles on the Editorial Content team. However, my very first role was junior copy editor. Having been there and done that, it provides me a unique perspective to manage our current copy editor, Shelby Dorsey. It’s a unique role. No one seems to know you’re there until you mess up.

    Selena Blue/ MarketingSherpa Blog- 7 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    With the end of the year approaching fast, it’s not only retail industry marketers who have campaigns to implement. It’s also a busy season for nonprofit marketers – a time of the year for holiday giving and year-end contributions. What can nonprofit marketers do to increase their fourth quarter revenue? We’re sharing three tips for you that have proven effective for others, ...

    Selena Blue/ MarketingSherpa Blogin EMail- 8 readers -