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When Google first changed their algorithm in 2015 to favor mobile-friendly sites, marketers soon dubbed it “mobilegeddon.” (http://www.marketingsherpa.com/irce2016) Danny Gavin, VP, D ...
With spring now upon us, are you ready to “spring clean” your email lists? It’s a hard task to take on. No one likes to see their list decline. However, list hygiene is an important part of any email strategy. “Blasting your emails to an unqualified list could result in account suspensions from your email platform, penalties, or even fines, not to mention dismal marketing r ...
No matter which division of marketing your team works in, you’d probably love to grow your team. You know your team is doing well, achieving great success, but how do you get that success noticed by leaders in your organization? During Day 1 of MarketingSherpa Summit 2016, Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, shared his journey to ...
“Your strategy has to be evolving. As the platforms continue to evolve, you have to evolve,” Peter Stringer, Vice President of Digital Media, Boston Celtics, said at the MarketingSherpa Media Center at DMA’s &THEN 2015. As new social media platforms emerge and others change their algorithms, digital marketers must be nimble in their strategies.