selina petosa

  • How brands can add consumer value to wearables

    Selina Petosa is founding principal, executive creative director of Rational Interaction I was recently visiting New York and traveling to Central Park when I was surprised by an unexpected rainstorm. Caught off guard and unprepared, I arrived looking a bit worse for the wear and disappointed that I hadn’t caught the morning news, missing the warning of intermittent thunderstorms.

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