- Our Blog
Cause marketing is an excellent way to help non-profits and worthy causes while also helping your own business's ...
When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, take advantage of a discount, donate to a cause you care ab ...
You may feel stuck when it comes to getting creative with email marketing. It can start to feel like every time you host an event you’re putting out the same type of email over and over. While people do like consistency and predictability to a certain extent, they too get tired of seeing the same event email over and over.
Once you have developed a business blog, you want to make sure it reaches as many eyes as possible, and most know that Twitter is certainly one of the best platforms to promote your blog and brand as a whole (and if you don’t, check out what Twitter says here). Naturally, your next step after creating great content is increasing those tweets for your blog articles so more pe ...
Whether you’re a startup or just looking to improve your e-commerce store, the first step is make sure you choose the right key performance indicators (KPIs). Knowing what to measure will ensure you know what you need to change or revise for improvement, which is of course critical when it comes to growing an e-commerce business.
The web is forever evolving and digital businesses have more moving parts every day. As days go by, it can be hard to keep track and remember the events of the previous day, such as campaigns and website changes. Fortunately for businesses that use Google Analytics there’s an easy solution: Annotations.
Google is the central force for online tools and services, but the fact of the matter is, even with good tools you are bound to have questions or need further support. The Partner Gallery Feature, which incorporates both Google Partners and Apps, was created with this in mind. Ultimately, the Google Analytics Partner Gallery makes it easier to search for solutions to everyday problems.
Google Webspam leader Matt Cutts is one of the most influential SEO advice sources. Before he took a voluntary temporary leave last July, he spent over 10 years giving detailed, precise, and sometimes lengthy explanations to many questions that businesses were asking. He recorded more than 500 videos to share his answers.
When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an SEO or an online advertiser who owns his or her own business, you may feel that your website needs a “face-lift” from time to time to maintain that fresh look and feel.
If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company Google provides Google Analytics, a very robust platform designed to do just that. Google Analytics has some pretty amazing features which can easily keep track of your KPI’s such as Return on Ad Sp ...
John Rampton interviews ...