Seth Godin

  • How long is now?

    Yes, that dog is moving, but not that tree. Plants don't move. Well, yes, they actually do. Trees grow and then they decay. It's just that we can't see it happening now. It happens over a longer span. Which means it is happening now, just not in a way that matches our frame. Getting our time scale right is essential.

    Seth Godin/ Seth Godin's Blog- 16 readers -
  • Economics is messy

    We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom. Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never do this. Our decision-making systems are unpredictable, buggy and often wrong. We are easily distracted, and even more easily conned.

    Seth Godin/ Seth Godin's Blog- 18 readers -
  • ... and it bends toward justice

    The arc of the moral universe is long, and it bends toward access. Twelve years ago, Acumen made a modest investment in Water Health International, a start-up that builds water purification hubs in small villages in India. Today, and every single day, 7,000,000 people have clean water as a result. ... and it bends toward dignity.

    Seth Godin/ Seth Godin's Blog- 22 readers -
  • Pavlov's in your pocket

    Why do people buy lottery tickets? It's certainly not based on any rational analysis of financial risk or reward. So, why do something that almost never seems to work? Because it actually works every single time. What it works to do is release a hit of dopamine, first when you think about buying one, then again when you decide to buy one, and then a third time when you actually transact.

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  • How to make a sign

    There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED FOR MAINTENANCE between 12:00 a.m. and 4:00 a.m. until further notice. Ticketed Passengers & Employees ONLY will have access to Terminal. A few questions on our way to fixing this: Who is it for? What impact will it have on everyone else? To t ...

    Seth Godin/ Seth Godin's Blogin How To's- 14 readers -
  • But where did the algorithm come from?

    Imagine if the owner of the local bookstore hid books from various authors or publishers. They're on the shelf, sure, but misfiled, or hidden behind other books. Most of us would find this offensive, and I for one like the freedom I have (for now) to choose a new store, one that connects me to what I need. The airline tickets I purchased last week are missing.

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  • Fixing the buffet line

    Here's the obvious way: Watch people waiting to go through the line. Find the spot where the line slows down, where there's a gap between one person and the next. That's the spot that needs attention. Add a few spoons, pre-portion the item, remove a step. Here's another way: Schedule how people enter the line. By managing the flow, you'll relax the participants and eliminate rush times.

    Seth Godin/ Seth Godin's Blog- 11 readers -
  • Entitlement is optional

    It's not forced on us, it's something we choose. And we rarely benefit from that choice. That emergency surgery, the one that saved your life, when the ruptured appendix was removed—the doctor left a scar. We can choose to be grateful for our next breath. Or we can find a way to be enraged, to point out that given how much it costs and how much training the doctor had, tha ...

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  • Good taste

    When you appeal to the better nature of a specific group, you're doing something with good taste. Just barely ahead of the status quo, in sync but leaning forward. The key understandings are: It is never universal. Good taste is tribal, not widespread. It's momentary. The definition changes ov ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • Levelling up in 2017

    You might have noticed that the gym was a little less crowded this morning. It's only four days into the new year and most well-intentioned resolutions have already faded. Of course they have. You can't change an ingrained habit with just a few days of willpower. We stay where we are, finding a level and a routine and protecting it. Change isn't easy or everyone would do it.

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • Is kindness a luxury?

    Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar. It's easy to believe that kindness is like that. We need more reserves, perhaps, before we can expend some of what we've got in this generous way. You've had a hard day, it's raining out, the world is changing, your boss is mean to you, the checking account ...

    Seth Godin/ Seth Godin's Blog- 25 readers -
  • The candy diet

    The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books. Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo and the History Channel (the "History" stood for History) promised to add texture and information to the blighted TV landscape.

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  • Crossing the awareness threshold

    The blockchain, game theory, float tanks, turmeric, Justin Trudeau, Joi Ito, dal fry, thermite, the Corbomite Maneuver... these are all notions (people, ideas, technologies, foods) that you may or may not be aware of or have engaged with. There's a path: Unaware Aware Categorized Have an opinion Experienced Have a new opinion Have shared that opinion and are th ...

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  • The choice

    Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And then again tomorrow. The choice to participate. To be optimistic. To intentionally bring out the best in other people. We make the choice to inquire, to be curio ...

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  • After your first job

    It's easy to remember our first job, or even our first 7 jobs. Cleaning the grease off the hot dog wheel at the fast food place. Caddying. Mowing lawns. Shlepping. But how common is it to ask people about the first time they got a computer to do what they needed it to? Our first successful computer program, our first Excel macro, our first Zapier procedure? ...

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  • When your phone uses you

    Your smartphone has two jobs. On one hand, it was hired by you to accomplish certain tasks. In the scheme of things, it's a screaming bargain and a miracle. But most of the time, your phone works for corporations, assorted acquaintances and large social networks. They've hired it to put you to wor ...

    Seth Godin/ Seth Godin's Blogin Social- 23 readers -
  • Moving a conversation forward

    That next thing you're going to say, what's it for? Is it to advance the conversation, to get a client, to make them go away, to find intimacy, to share a truth, to ask for help, to offe ...

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