Seth Godin

  • Catching up on your reading

    Joi Ito and Jeff Howe have a new book called Whiplash. Joi's the head of MIT's Media Lab and an extraordinary thinker. Jeff brings the ideas and the lessons of the Lab to life. This is a big think, well worth a deep dive. The Knowledge, Steve Pressfield's new book, is put together like a Swiss watch. Every single word, every scene...

    Seth Godin/ Seth Godin's Blog- 5 readers -
  • Community standards

    "What's it like around here?" It's a fair question to ask about an office, a home, a town... "Why do people act like that, talk like that, treat others ...

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • The myth of quick

    In his day job, The Wizard of Oz sold hokum. Patent medicines guaranteed to cure what ailed you. And none of them worked. Deep within each of us is the yearning for the pill, the neck crack, the organizational re-do that will fix everything. Sometimes, it even happens. Sometimes, once in a very rare while, there actually is a stone in our shoe, easy to remove.

    Seth Godin/ Seth Godin's Blog- 19 readers -
  • Pushiness

    Deliberate, focused, generous, confident, thoughtful, these are all good things. Being pushy isn't. Imagine you had a check for $100,000 made out to someone else. Someone you don't know but can reach out to. How hard would it be for you to cajole this person to take the check from you and cash it? We call someone pushy when they are trying harder for forward motion than we are.

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Understanding the backlist (for everything, including books)

    It really ought to be called the core list, because it's fundamentally misunderstood as something in the background, an afterthought. The backlist is the stuff you sell long after you've forgotten all the drama that went into making it. Book publishers make more than 90% of their profit from books they published more than six months ago.

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • The best way to stand for something

    The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can't stand for everything. "Anyone can be our customer and we will get you what you want..." is almost impossible to pull off. So is, ...

    Seth Godin/ Seth Godin's Blog- 15 readers -
  • Which kind of truth?

    Organic chemistry doesn't care if you believe in it. Neither does the War of 1812. Truth is real, it's measurable and it happened. Truth is not in the eye of the beholder. There are facts that don't change if the observer doesn't believe: The age of the Eiffel Tower. The temperature in Death Valley. The number of people in the elevator.

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Plasticity

    It's possible that you're the way you are, that you do what you do, that you react as you react, and that it can never be changed. Believing this is incredibly sad, though. Each of ...

    Seth Godin/ Seth Godin's Blog- 16 readers -
  • The FLASH drives

    Fear, loneliness, anger, shame & hunger. They drive us. They divide us. They take us away from our work, our mission, our ability to make a difference. And yet, sometimes, they fuel our motion, leading to growth and connection. When a variety of FLASH shows up, it almost never calls itself by name. Instead, it lashes out. It criticizes what we’ve made or done.

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Sort by price

    Imagine a supermarket (or any store, for that matter), where the items are arranged by price. At one end is the salt and the chewing gum, and at the other end are mops and steaks. We always think about the cost of an item before we buy it, but we don't buy it because of what it costs. If you find yourself acting like you sell a commodity, saying, "this is category X and the ...

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • On demand vs. in stock

    "You can have any color car you want as long as it's black." Henry Ford made cars in black because black paint dried four hours faster than any other color. That fast drying meant that the line worked faster, which made them cheaper. Just as important, he didn't have stockouts--with only one color, the color you wanted was the color he had.

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Finding the thread

    Unraveling has precisely the same meaning as raveling... when we pull on a thread, pull and pull, as it unweaves what came before. It's nice to have the next thing clearly laid out, planned and sure to work. It ...

    Seth Godin/ Seth Godin's Blog- 10 readers -
  • Choose better

    More honest, more caring, more generous. It's all a choice, isn't it? We can choose to dream better, connect better and contribute better. Sometimes, in the rush for more, we get confused about what ...

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • The yeasayer

    Opposite of the naysayer, of course. This is the person who will find ten reasons why you should try something. The one w ...

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • Limited, unique & educational

    It snowed last night here, so it must be almost time for the holidays. Some thoughts as you think about holiday gifts for you and the people you care about: There are fewer than 2,000 copies of my huge new collection left. The book weighs 18 pounds, it's 800 pages long and profusely illustrated. We will not be printing any more, that's all there are.

    Seth Godin/ Seth Godin's Blog- 8 readers -
  • The powerful seduction of 'powerless'

    Where do conspiracy theories come from? More than 10% of the population still believes that the moon landings were faked. (Even though we can see the landing modules with a telescope). People make up inane theories about various cabals that are secretly controlling this or that. In fact, the more information and leverage we each have, the more inclined the culture seems to ...

    Seth Godin/ Seth Godin's Blog- 6 readers -