Seth Godin

  • Best practices

    If you need an appendectomy, it's unlikely you'll die during the operation. That's because the surgeon has been trained in hundreds of years of best practices. From Semmelweis to the latest in antibiotics, she knows what's come before. Not only that, but the scalpel she uses is the result of 1,000 iterations over the centuries.

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • Yelling upstairs

    When you're cooking breakfast and the school bus is coming in just a few minutes, it's tempting (and apparently efficient) to yell up the stairs. If a recalcitrant teenager is hesitating before heading off to school (I know, sometimes it happens), go ahead and yell. Good luck with ...

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • Persistent stability

    Investment hates chaos. Before an organization invests in a new technology, a new machine or a new process, it needs to believe two things: That the problem being solved is going to be around for awhile if it's not addressed. That the world will be stable long enough to earn b ...

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  • The boss goes first

    If you want to build a vibrant organizational culture, or govern with authority, or create a social dynamic that's productive and fair, the simple rule is: the rules apply to people in power before they are applied to those without. It's easy to rationalize the alternative, to put yourself first. After all, you've somehow earned the ...

    Seth Godin/ Seth Godin's Blog- 16 readers -
  • Like Mary Shelley

    When she wrote Frankenstein, it changed everything. A different style of writing. A different kind of writer. And the use of technology in ways that no one expected and that left a mark. Henry Ford did that. One car and one process after another, for decades. Companies wanted to be the Ford of _____. Progress makes more progress easier. Momentum builds. But Ford couldn't make the streak last.

    Seth Godin/ Seth Godin's Blog- 11 readers -
  • The simple truth about net neutrality

    It's not that complicated. It's based in history, it involves money and fairness and control. But it's not that complicated. If you care about the details, it's worth reading this classic from Tim Wu. There's no debate about how we got here, and not even that much debate about where it leads. It's mostly about who has the power to control the access that you ...

    Seth Godin/ Seth Godin's Blog- 25 readers -
  • Five contributions

    Each one matters, each is intentional, each comes with effort, preparation and reward: Leader: The pathfinder, able to get from here to there, to connect in service of a goal. Setting an agenda, working in the dark, going new places and tackling unknowable obstacles. Manager: Leveraging the work of others, coordinating and completing, with a focus on taking responsibility.

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • The confusion about competence

    A friend was describing a clerk he had recently dealt with. "She was competent, of course, but she couldn't engage very well with the customer who just came in." Then, of course, she wasn't competent, was she? It doesn't take ...

    Seth Godin/ Seth Godin's Blog- 16 readers -
  • Outsiders

    You can't have insiders unless you have outsiders. And you can't have winners unless you have losers. That doesn't mean that you're required to create insiders and winners. All it means is that when people begin to measure themselves only in compariso ...

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Meaningful work

    Of course, it came with chocolate. There's no doubt that we're doing more running around than ever before. More cutting of corners, counting of pennies, reading of reviews. More focus on making a profit, less on making a difference. But why? Once you have enough, isn't better the point? Better doesn't mean more. Better means generous, sustainable, worthy.

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • Full vs. enough

    One of the lessons of Thanksgiving is that we eat too much. We eat until we're full, experiencing the sensation of too much. It's easy to confuse our desire for that that feeling with the feeling of 'enough'. Enough doesn't feel like full, but that's okay. Too often, we've been persuaded by marketers and other maximizers that the only satisfying state is ...

    Seth Godin/ Seth Godin's Blog- 7 readers -
  • Been done before

    What percentage of the work you do each day is work where the process (the 'right answer') is known? Jobs where you replicate a process instead of inventing one... The place where we can create the most value is when ...

    Seth Godin/ Seth Godin's Blog- 15 readers -
  • Speakerphone voice

    When the speakerphone is on in the conference room, do you talk differently? It's pretty common. We breathe from a different spot, hold our chest differently, constrict our throats and generally try to shout our words across the ocean. The people listening on the speaker are used to it. The people in the room with you, less so.

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  • Cancelled

    All those meetings you have tomorrow--they were just cancelled. The boss wants you to do something producti ...

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • Disastorino

    Elections are the only place where marketers try to get fewer people to buy what's being sold. In many elections in the US, fewer than half the population votes. Which means, of course, that in most elections, not only doesn't the winner get a majority, the winner wasn't even chosen by a majority of the majority. We make it worse with gerrymandering and arcane vote counting.

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • This is post 7,000

    [actually, it's more than that, but the previous incarnations of this blog are lost to the fogs of time] Delivered free, daily, for decades. You can subscribe at no cost by email, by following this blog on Twitter or Facebook, and best of all, by RSS. There are no ads, never have been. No guest posts, of course. No one can buy a slot or a referral.

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  • Cheap symbolism

    The engineering mindset tells us that all that matters is what's under the surface, the measurable performance. Designers know that perception is at least as valuabl ...

    Seth Godin/ Seth Godin's Blog- 11 readers -
  • The overflowing outbox

    Deadlines are vitamins for creativity. If you've got too much in progress, too much of a buffer, too many items ready to go, it's easy to slip back to complacency. Without the feeling of imminent, it's easier to hide. If you're the kind of person that needs a crisis to move forward, feel free to invent one.

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