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In the last few years, mobile has evolved into a global force of nature. According to a report prepared by Mary Meeker of venture capital firm Kleiner Perkins Caufield & Byers, mobile device shipments are dramatically outpacing desktops and televisions by four to five times. A study from Cisco points out a similar trend — that in 2014, average smartphone usage grew by 45 percent.
Marketers know where sales take place, but with today's fragmented path to purchase, it's difficult to understand which parts of an advertising campaign contributed to that end sale. Campaign analysis tools have not kept up with the modern shopper. Consumers are shopping with smartphones – but their behavior is very different from online shopping.
SES Miami is coming to sunny Florida in less than two months, and in advance of her keynote presentation on March 26, Google’s Maile Ohye is giving us a sneak peek of the valuable insights she plans to share with attendees about the importance of mobile, customer-centered design and cross-device usage in 2015.
With just a few days to go until SES London, this Q&A with Tomas Vaitulevicius, SEO and analytics manager at Rightmove, will give you a peak at what’s in store at the conference and what he has to say about site architecture. Search Engine Watch (SEW): Your session at SES London focuses on site architecture.
With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store at the conference and what she has to say about real-time bidding and programmatic buying. Search Engine Watch (SEW): Your session at SES London focuses on real-time bidding (RTB) and programmatic buying.
Internet giants like Amazon and The New York Times are attempting to push their users directly to apps; others are focusing on offering a better mobile Web experience. What's the right approach? In a world of mobile devices and apps, will websites fade away? To answer this question, we analyzed SimilarWeb data from June through November of 2014 to determine how significant m ...
SES London 2015 includes exciting and informative sessions on a range of topics, from revamping your PPC campaigns and dealing with mobile SEO to developing a marketing strategy with big data and programmatic advertising. More than 30 sessions throughout two days - this is what you can expect at SES London on February 10 and 11 at Victoria Park Plaza.
Google's Hummingbird update created a lot of anxiety, but ultimately, it could be a good thing for the industry, because it frees us from the tyranny of competing for a limited number of top keywords. Essentially, the role of the Hummingbird algorithm is to better answer those longer-tail queries users are typing in Google.