Shafqat Islam

  • How killer content can move masses

    There’s no such thing as a free lunch, right? But in the world of content, there is. In this world, gone is the thinking from consumers that if something is free, it’s not going to be worth the paper it’s written on. In the UK, British Airways, M&S and Sports Direct are some of the brands that are surprising and delighting consumers by using good content to tap into their ...

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