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You’re not stupid. You know what writing is truly about. It’s a never-ending battle for your reader’s attention. Every sentence is a link in a taut chain that connects your headline to your conclusion. And you are just one weak sentence away from losing your reader forever. So you take your craft quite seriously. You ignore all but your best ideas.
You’ve heard the advice a million times, right? “To write better, study the writing of other great writers.” And on the surface that makes sense. Until you actually try to do it. Seriously, how exactly do you study great writing? Should you just read other writers and hope their brilliance rubs off through some form of literary osmosis? Should you write out in long hand w ...