shane barker

  • Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

    Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research Are you creating social media content based on what you assu ...

    Simply Measuredin Social- 14 readers -
  • An Analysis of Top Social Media Platforms for Influencer Marketing

    Note from Geno Prussakov: Ladies and gentlemen, I am excited to welcome our newest guest blogger, Shane Barker. Below you may find his first AM Navigator post. Are you leveraging your influencer marketing efforts using the right social media platforms? Your choice of social network may depend largely on the type of audience you’re trying to reach.

    Geno Prussakovin Social- 18 readers -
  • How to Boost Your Social Media ROI with Influencer Marketing

    Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download The best way to do that is ...

    Simply Measuredin Social How To's- 17 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this, as illustrated in a previous Relevance post discussing how emotional connections fuel virality. So, how can you make use of this fact in your marketing campaign? You may have heard ...

    Relevancein How To's- 8 readers -
  • 4 Successful Influencer Campaigns You Can Model

    Do you want to improve awareness for your business? Have you considered collaborating with influencers? Working with influencers to promote your product or service to their audience is an effective way to meet your marketing objectives. In this article, you’ll find four influencer marketing examples and ways to connect with influencers.

    Social Media Examinerin Social- 15 readers -
  • 9 Unbeatable Tactics For Launching A Product Using Social Media

    Are you worried about your product launch failing? Why don’t you use social media to promote your product launch? You can find plenty of creative product launch tactics to effectively engage social media users and get them excited about your newest product. Statista predicts that there will be around 2.55 billion social network users by 2018.

    GetResponse Blogin Social EMail- 6 readers -
  • 3 Ways to Use Psychology in Your Social Media Marketing

    Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article, you’ll discover three ways to use psychology in your social media marketing.

    Social Media Examinerin Social- 11 readers -
  • 30 Proven Ideas to Increase eCommerce Conversions [Infographic]

    Published 1 min ago 50 Are you making enough eCommerce conversions? Do you feel like your attempts at boosting sales are just going to waste? Maybe customers aren’t buying into your product descriptions because they don’t see any reviews. Or maybe they aren’t sure about making the purchase because the information is incomplete.

    Relevance- 11 readers -
  • eCommerce Conversion Infographic: 30 Proven Ideas To Catapult Your Revenue

    Your website looks great, but is the page loading time quick enough? Well, “time and customers wait for none,” especially when shopping online. Here I might have already highlighted one of the major problems wrong with your website. There are potentially several other possible roadblocks that are preventing your eCommerce conversion from turning Internet traffic into revenue.

    The Daily Egg- 17 readers -
  • Google Analytics Behavior Reports: More Useful Than You Realize!

    Google Analytics provides us with a multitude of important data for improving our web performance. Unfortunately, we don’t always possess the extra time to study this data and turn it into something useful. Most of us need an easier and faster way to examine relevant data for developing better websites. That’s precisely where Google Analytics Behavior reports come in.

    Marketing Technology Blogin Google- 20 readers -
  • A Detailed Guide on Link Evaluation to Improve Link Profile

    When Google was launched in 1998, a “link” was one of the chief factors among all other SEO off-page factors. Later on, many new ranking signals were added to improve search quality. Google also launched many spam fighting updates like Penguin, Panda, Hummingbird, and Pirate. So, what’s most important in SEO today? Moz has collectively compiled data on search ranking factors ...

    Rise to the Topin SEO- 23 readers -
  • Your Step-by-Step Guide to A/B Testing with Google Analytics

    A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the one that gives you the maximum conversions. Simple, right? Wrong. Most newbies to A/B testing struggle with which tools to use, how to set up their test, and how to know when it’s done.

    The Daily Eggin Google- 16 readers -
  • What is Google Analytics Cohort Analysis? Your Detailed Guide

    Google Analytics recently added a super cool feature to analyze the delayed effect of your visitors known as cohort analysis, which is a beta version of acquisition date only. Before this new addition, webmasters and online analysts would not be able to check the delayed response of their website’s visitors.

    Marketing Technology Blogin Google- 21 readers -
  • How To Calculate Social Media ROI

    Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI). While measuring the ROI of social media can help you determine if a certain campaign was successful or a complete failure, it's a time-consuming task that involves several challenging steps.

    Search Engine People Blogin Social How To's- 22 readers -