shani rosenfelder

  • Why mobile marketers need to start measuring ROI right now

    Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its infancy, the install was the KPI and marketers were measured by the scale of new users they delivered. However, now over 4 million apps are available, and retention rates are suffering.

    Marketing Land- 20 readers -