- Our Blog
You’ve seen the stats, you’ve heard the success stories – content marketing is an effective way to grow and market your business. In fact, 82% of consumers feel more positive about a company after reading custom content. You want consumers to have positive feelings about your brand, and you know it’s time to bring in some help to ramp up your content marketing, but you’re not ...
If you want to grow your business, you’ve got to be willing to lend an ear. Image by Ky Olsen via Flickr. If you want to grow your business, you need to keep an ear to the ground and listen closely to your audience. One of the most effective ways of doing this is through social listening: paying attention to the conversations people are having on social media about your bran ...
Landing pages aren’t just for lead gen and acquisition – they can also help you collect feedback for your next marketing campaign. Image by Citizen Brick via Flickr. Launching a marketing campaign can be stressful. Sometimes it’s hard to gauge whether your launch will resonate with prospects or if all your hard work will go to waste with a colossal campaign flop.
When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gender, or location — although those matter, too.
If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may even see both of these examples from one person, hopefully the former following the latter.
No matter if you use a blog as your sole business or a marketing tool for a larger entity, bloggers need to start thinking about their blogs as a brand. If you had an ...