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Interest in programmatic advertising has increased dramatically over the past few years. According to eMarketer.com, in 2016, digital display advertising will surpass paid search ad spending in the US. Display ad spending has increased to $22.58 billion on a combination of rich media, banner ads, video, sponsorships and other.
Having a top-performing AdWords campaign can feel overwhelming and difficult to achieve. There are so many factors to consider—for example, how do you decide how to allocate your budget when it comes to competitive keywords? A lot of strategy goes in to any PPC campaign, but there are a few tips I can offer to increase your return on ad spend and get you up and running in no time. 1.