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There’s a new clique in town. Buzz has surrounded Instagram pods for the last few weeks, fueled in part by a recent Mashable article about how hard it is to join one. We break down what a pod is and what it means for brands. So, what is it? Essentially, pods are self-organized groups of 10 to 15 Instagrammers.
With 5 million advertisers, Facebook is as important to advertisers as ever. But as the platform’s grown, so have brands’ complaints about it — and demands for more control. A major marketer, speaking on condition of anonymity, said that Facebook is still very involved with it, sending reps to provide creative help.
GE bigwigs Beth Comstock and Linda Boff had just finished a two-hour breakfast with Gary Vaynerchuk at SXSW in 2012 when they saw Vaynerchuk tweet about a party he was throwing. When they showed up, people were already lined up around the block. There was a DJ, and people were dancing while Vaynerchuk held court, pouring wine for guests.
This week, in Charleston, South Carolina, Digiday gathered together executives from top brands to discuss the challenges they face in building brands in a new digital age. We held meetings — to address internal issues, platform relationships, agencies and measurement — under Chatham House rules, agreeing that all discussions be on the record, only without attribution of names and companies.
The new political atmosphere has breathed new life into the marketing strategy of the Los Angeles LGBT Center, the world’s largest organization for LGBT health and advocacy, which has been an unwittingly positive recipient of the increased attention to LGBT rights and political resistance in the United States since the election of Donald Trump.
Last month, we gathered some of the agency industry’s biggest names in Nashville, Tennessee, for the Digiday Agency Summit, where they discussed the gripes, challenges and opportunities for the advertising agency industry. We surveyed them to get a pulse of the industry. Here’s what we found. Strategy talent is in high demand Agencies are certainly more focused on strategy, a ...
Business can sometimes be a game of each company putting off paying the other company. Cash flow rules everything. But lately, hard-hit publishers have had enough with agencies extending payment terms even well after they’ve been paid by their clients. Agencies then use the money as float, according to multiple publishers and agencies interviewed by Digiday.
Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. It’s a continued trend that many thought may die down after the election and the fervor of Inauguration Day. As Digiday reported in January, clients were asking buyers to keep their brands away from Trump news.
Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use blockchain to solve many of digital advertising’s problems with fraud and transparency. Last week, adtech company MetaX launched “adchain,” a use of the blockchain ledger to essentially tag a piece of creative and then follow it on the internet to figure out whether it was seen, who saw it, ...
For agencies, awards have long been a way to attract new business, talent and prestige. But the rise of digital advertising has in some ways changed the equation. Today, clients are more focused on cutting down costs in the name of efficiency, which makes doing “award-winning” work less of a priority.
Along with unlimited vacation and PowerPoint slides, perhaps no agency office culture issue is as hot button as working from home. Inside agencies, where people have been brought up in a “face time” culture, the idea of working from home may seem anathema to purists. But it’s certainly a trend — one agency, the Goodway Group, has no office at all, with 400 employees all working ...
Fraud in advertising is real. For a long time, agencies have been staffed by people that are often just in it to prove they know what they’re talking about. There are few divisions where that’s more apparent than in the strategy department. Strategists have long occupied a tenuous role inside agencies: Theoretically, they’re supposed to help clients tie back creative to long-te ...
It’s nearly 8 a.m., and Diego Scotti is on the move. He’s somewhere inside the cavernous 10th floor marketing headquarters of Verizon’s new space in New York’s financial district — empty because of the early hour. The 44-year-old chief marketing officer for Verizon Communications finally breezes in, wearing sneakers and jeans. “Did you tour the space? Good.
Marketers can often feel like they’re toiling in a fog of metrics and data. In this edition of Confessions, we spoke to the head of marketing at a major financial services company about how this atmosphere creates frauds and fear of missing out that is driving many major decisions. Answers have been lightly edited for clarity.
On Jan. 20, a group of people huddled around a screen in a small office inside an advertising agency, cheering and clapping (quietly) as Donald Trump was sworn in as President of the United States. Outside, most of the agency’s employees went home, in tears, or sat around at their desks talking about what was happening in hushed, funereal tones.
Advertising has a fraud problem, but it’s not the one with bots and non-viewable impressions. Talk to anyone in the industry long enough and they’ll tell you about creative director who spends all day on Reddit, the strategist who speaks at conferences non-stop, and the creative chief who spends all his time judging awards in far-flung locations.
Marcum: Girds himself Since Donald Trump became president, the personal has become political — especially on social media. For those in the marketing business, this has presented something of a learning curve: Those in the industry are waking up to how messaging really travels in the Trump era, on Twitter and elsewhere.
What goes up must come down. Just this week, Facebook said it was “refocusing” its use of AI after its bots hit a failure rate of 70 percent, meaning bots could only get to 30 percent of requests without some sort of human intervention. Many brands had already begun dropping their bots, saying that they didn’t do what they were supposed to.
Watch out, agencies, the consulting firms are coming. Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear, snapping up agencies and opening offices. AI has grown double digits in the last year — it has over 13,000 employees globally and has increased both capabilities and where it has offices.
More than 200 agency executives from shops of all stripes are in Nashville this week to discuss the biggest issues facing them in the space. We asked them to tell us what was on their minds so we could, quite literally, map it out. The Digiday Mind Map provides a peek into what is challenging top agencies across the country right now.