- Our Blog
Cannes is winding down. Soon exhausted attendees will head back to their home bases. We spent the week talking, and talking, to a broad cross-section of media, marketing and tech execs. Here are the key takeaways: Cannes has “lost the plot.” Brands get in trouble when they forget their core constituency as they grow. Cannes is in danger of losing its core constituency in advertising agencies.
Last week, an invite landed in email inboxes promoting a place for women to mingle, learn styling tips, reserve hair and makeup appointments and get confidence coaching. No, the email wasn’t promoting a fashion magazine festival. It was a reminder that this year at the ad industry’s biggest annual event, the Cannes Lions, the de facto hub for conversations addressing gender in ...
Baldwin& co-founder David Baldwin is a veteran of the ad business. Before founding his own agency in Raleigh, North Carolina, during the economic recession, Baldwin spent time at some of the most well-known New York shops of the 1980s and 1990s. Here, he shares his story of how he broke into the industry. I grew up in advertising. My mother was a media director.
In retrospect, maybe Cannes started to decline when that couple had sex on the red carpet two years ago. At the time, it was a symbol of how Cannes had grown into something of a bacchanalia. But looking back, that was probably peak Cannes. Cannes started as a way to laud advertising creatives, and it has now turned into a celebration of late capitalism.
As influencer marketing has grown, it’s gone way beyond a one-note business transaction between advertisers and a so-called social star. Between agents, platforms and the rise of self-serve, how brands work with influencers has turned into a complex undertaking. Here, we break down all the ways they do it.
Amazon presents a conundrum for retailers. It can crush retailers — but it can also bolster them. On Wednesday, sources told Bloomberg News that Amazon will begin selling Nike through its brand registry program, following a Goldman Sachs analyst note that said Nike is “close” to selling directly on Amazon.com.
A longtime ad sales chief, who has made several pilgrimages to Cannes Lions, is reliant on MediaLink to set much of his itinerary for a week of meetings and parties along La Croisette. He estimates that more than half of the meetings he has taken in Cannes over the years were coordinated by MediaLink, the consulting firm founded by ad industry veteran Michael Kassan in 2003 tha ...
Influencer marketing sprang from the idea that social platform stars with loyal followings would be able to market more effectively to their fans. But now, like all marketing, the area is becoming more standardized. Brands are taking advantage of a growing number of self-serve ad tools in the market.
Debby Reiner joined Grey Advertising six weeks after college. For the most part, she’s remained there, becoming its first-ever New York CEO in December. Here, in her own words, she describes her route to the top. I grew up in Manhattan on the rough-and-tumble Upper East Side. My dad worked in retail at Macy’s.
In mid-March, a series of reports revealed that ads from reputable brands had been cropping up on videos from the likes of white nationalists and hate preachers. Almost overnight, hundreds of companies ranging from L’Oréal to Verizon suspended their YouTube buys. And just last week, The Times of London reported that recent U.K. election ads had appeared on videos from Islamic extremists.
There is a new breed of marketer stalking the halls of companies these days. The once-timid, always-playing-it-safe marketer has become the corporate face of the Trump resistance — and has warmed to getting involved in fraught political waters. On Monday, JPMorgan Chase CMO Kristin Lemkau tweeted about NBC host Megyn Kelly’s tweet promoting her upcoming Sunday interview with r ...
The rise of influencer marketing — where brands work with social stars and creators to create and distribute video, photos or text content — has led to a growing number of players clamoring to solve the nascent issues in measurement and safety. Last week, two firms announced new moves to provide measurement for influencer marketing.
As Instagram’s Stories product creating huge competition to Snapchat, brands and advertisers are trying to figure out which works best. Here’s a cheat sheet stacking up the two platforms. Users Instagram monthly active users: 700 million; daily active users at 400 million Facebook’s me-too strategy seems to be working, at least in the short run.
Innovid gets its metrics approved every year by the Media Ratings Council. But when the video advertising platform that powers digital ads from major brands like Unilever and Samsung passed its yearly audit in February, it was actually asked about it by clients. Tal Chalozin, Innovid’s co-founder and CTO, said the question of MRC approval has been asked more than ever by the br ...
Amazon has big advertising ambitions. As buyers and brands both start to see the company as a potentially dominant player that may change the Google-Facebook duopoly into a triopoly, concerns remain about what retailers describe as a two-way relationship. “They buy from us, but they want to sell advertising to us as well,” said one brand marketer.
He’s an executive at Zenith, but for many in the industry and out of it, he’s also known as a LinkedIn whiz. Tom Goodwin, who currently boasts over 330,000 followers on the social network and was named a No. 1 “voice” in the marketing space on the platform, explains how he did it, as told to Shareen Pathak. I don’t really don’t know how it started. It wasn’t really a strategy.
Potbelly Sandwich Shop’s sandwiches may fill you up, but how do they make you feel? The sandwich chain is working with Michigan State University and its media psychology lab to test how people feel when they not only eat its sandwiches but see different types of content. The idea is to figure out what makes people happy, then serve it up to them programmatically.
There’s a new crop of creative on Snapchat. In the last couple of weeks, there have been direct-response ads like “Lower My Bills,” app-install ads for Sing! Karaoke and other sundry, euphemistically termed “non-premium ads.” As Digiday previously reported, Snapchat readied a self-serve platform in time for the NewFronts in early May.
Whitelists have become of interest for brands looking to make sure their ads only appear in pre-approved places. Instead of blacklists, which can end up being a game of whack-a-mole, whitelists, while less scaleable and more expensive, can actually provide a better guarantee of not having an ad next to porn content — or worse.
Digital media has increased the pressures of the agency business, so much so that it’s become close to impossible to do great work. In this edition of Confessions, in which we grant anonymity for honesty, a veteran agency employee tells us about how the game has changed — and how that’s affected the internal culture inside agencies. Answers have been edited for clarity.