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It’s nearly 8 a.m., and Diego Scotti is on the move. He’s somewhere inside the cavernous 10th floor marketing headquarters of Verizon’s new space in New York’s financial district — empty because of the early hour. The 44-year-old chief marketing officer for Verizon Communications finally breezes in, wearing sneakers and jeans. “Did you tour the space? Good.
Marketers can often feel like they’re toiling in a fog of metrics and data. In this edition of Confessions, we spoke to the head of marketing at a major financial services company about how this atmosphere creates frauds and fear of missing out that is driving many major decisions. Answers have been lightly edited for clarity.
On Jan. 20, a group of people huddled around a screen in a small office inside an advertising agency, cheering and clapping (quietly) as Donald Trump was sworn in as President of the United States. Outside, most of the agency’s employees went home, in tears, or sat around at their desks talking about what was happening in hushed, funereal tones.
Advertising has a fraud problem, but it’s not the one with bots and non-viewable impressions. Talk to anyone in the industry long enough and they’ll tell you about creative director who spends all day on Reddit, the strategist who speaks at conferences non-stop, and the creative chief who spends all his time judging awards in far-flung locations.
Marcum: Girds himself Since Donald Trump became president, the personal has become political — especially on social media. For those in the marketing business, this has presented something of a learning curve: Those in the industry are waking up to how messaging really travels in the Trump era, on Twitter and elsewhere.
What goes up must come down. Just this week, Facebook said it was “refocusing” its use of AI after its bots hit a failure rate of 70 percent, meaning bots could only get to 30 percent of requests without some sort of human intervention. Many brands had already begun dropping their bots, saying that they didn’t do what they were supposed to.
Watch out, agencies, the consulting firms are coming. Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear, snapping up agencies and opening offices. AI has grown double digits in the last year — it has over 13,000 employees globally and has increased both capabilities and where it has offices.
More than 200 agency executives from shops of all stripes are in Nashville this week to discuss the biggest issues facing them in the space. We asked them to tell us what was on their minds so we could, quite literally, map it out. The Digiday Mind Map provides a peek into what is challenging top agencies across the country right now.
First they went after Breitbart; now here comes Milo. While brands are busy “blocking” Breitbart News from their media rotations — under pressure from social media — their ads continue to pop up in other, potentially worse, places. Yiannopoulos.net, the website of former Breitbart senior editor Milo Yiannopoulos — who gained notoriety for his hate-stoking alt-right sympathies, ...
Bob Hoffman, agency veteran and author of the Ad Contrarian blog, has a decade-old schtick: He roams the media badlands and calls bullshit on digital media hucksters. Online advertising is “lies and nonsense.” Marketers are “screwed blind.” Facebook and Google? “Creeps.” Facebook metrics: “horse shit numbers.” And that’s all in one post he put out this month.
The rise of Breitbart and focused attention on hard-right, fraudulent and fake-news sites have created renewed interest in blacklisting among brand clients, who look to it as a way to make sure their ads aren’t appearing on sites that will embarrass the brand. It’s a tactic not without its issues. Buyers generally have a list of sites they are blacklisting that can be sent to clients.
Brands are actively reaching out to their media buying agencies to ask to blacklist Breitbart from their ad rotations, as new focus is shined on the hard-right site. “We have had some clients asking if we can ensure their ads do not run on Breitbart or other specific websites, and we have proactively reached out to others to let them know our options when it comes to blocking ...
Diversity is a ubiquitous buzzword in advertising. It also remains a sore topic for many. Even as there are more top-down approaches to promote women, minorities and people from different backgrounds in the industry, a lot needs to be done for those at the bottom. In this edition of the Confessions, we spoke to a young black agency employee, who argues there is a need for cham ...
Post-election America is a divided one. For many corporations, already gunshy around politics, the polarizing nature of the Trump administration has turned workplace political discussions into a minefield. It’s especially tough inside agencies, which are liberal by nature: Ironically, they tout inclusiveness but tend to punish — or at least ostracize — more conservative outliers.
On Friday, Dwayne Johnson became the latest Under Armour athlete who distanced himself from CEO Kevin Plank and his pro-Trump comments, joining Misty Copeland and Stephen Curry who have already done the same. Plank, Johnson wrote in a statement, inadvertently created “a situation where the personal political opinions of UA’s partners and its employees were overshadowed by the ...
For the ACLU, it’s been a crazy 92 days. The non-profit organization has seen an influx in both cash and interest thanks to President Donald Trump’s first few executive orders, including a travel ban for citizens from seven Muslim-majority countries. It has also been experimenting with new things on social, according to Diana Scholl, who heads social efforts for the organizati ...
We’re happy to welcome Tanaya Macheel and Suman Bhattacharyya to the Tradestreaming editorial team in New York to cover the future of money in all its forms. Tanaya joins us from American Banker, where she covered bank technology and payments. Prior to that, she was a reporter and a sub-editor at CoinDesk.
On February 3, 2013, the San Francisco 49ers played the Baltimore Ravens to decide the NFL champion for the year. During the game, a blackout turned off power in the Mercedes-Benz Superdome, where the game was being played. At 8:48 p.m., Oreo tweeted this: Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013 It was the tweet heard arou ...
Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base. Can you pass it? Answers below. 1. The DMP acronym means … a. Demand Management Platform b.
As programmatic marketing permeates everything, many agency staff previously shielded from needing to know how a DMP works have found that they need to bone up on the basics. To that end, Havas Media is on a mission to get 25 percent of its 20,000 employees well versed, or at least versed, in the language and skills of automated buying and selling, with the goal being to incre ...