Shareen Pathak

  • Confessions of a finance-company CMO: ‘Social is a fraud’

    Marketers can often feel like they’re toiling in a fog of metrics and data. In this edition of Confessions, we spoke to the head of marketing at a major financial services company about how this atmosphere creates frauds and fear of missing out that is driving many major decisions. Answers have been lightly edited for clarity.

    Shareen Pathak/ Digiday- 25 readers -
  • What it’s like to be an ad agency Republican in the Trump era

    On Jan. 20, a group of people huddled around a screen in a small office inside an advertising agency, cheering and clapping (quietly) as Donald Trump was sworn in as President of the United States. Outside, most of the agency’s employees went home, in tears, or sat around at their desks talking about what was happening in hushed, funereal tones.

    Shareen Pathak/ Digiday- 18 readers -
  • ‘Bullshit can work’: Advertising’s real fraud problem

    Advertising has a fraud problem, but it’s not the one with bots and non-viewable impressions. Talk to anyone in the industry long enough and they’ll tell you about creative director who spends all day on Reddit, the strategist who speaks at conferences non-stop, and the creative chief who spends all his time judging awards in far-flung locations.

    Shareen Pathak/ Digiday- 27 readers -
  • Drop it like it’s bot: Brands have cooled on chatbots

    What goes up must come down. Just this week, Facebook said it was “refocusing” its use of AI after its bots hit a failure rate of 70 percent, meaning bots could only get to 30 percent of requests without some sort of human intervention. Many brands had already begun dropping their bots, saying that they didn’t do what they were supposed to.

    Shareen Pathak/ Digiday- 18 readers -
  • Inside Accenture’s plans for agency dominance

    Watch out, agencies, the consulting firms are coming. Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear, snapping up agencies and opening offices. AI has grown double digits in the last year — it has over 13,000 employees globally and has increased both capabilities and where it has offices.

    Shareen Pathak/ Digiday- 36 readers -
  • Allstate dropped ads from Breitbart only to have them pop up on other hate sites

    First they went after Breitbart; now here comes Milo. While brands are busy “blocking” Breitbart News from their media rotations — under pressure from social media — their ads continue to pop up in other, potentially worse, places., the website of former Breitbart senior editor Milo Yiannopoulos — who gained notoriety for his hate-stoking alt-right sympathies, ...

    Shareen Pathak/ Digiday- 17 readers -
  • The rise of the digital advertising truther

    Bob Hoffman, agency veteran and author of the Ad Contrarian blog, has a decade-old schtick: He roams the media badlands and calls bullshit on digital media hucksters. Online advertising is “lies and nonsense.” Marketers are “screwed blind.” Facebook and Google? “Creeps.” Facebook metrics: “horse shit numbers.” And that’s all in one post he put out this month.

    Shareen Pathak/ Digiday- 22 readers -
  • The mystery of ad-buyer blacklists

    The rise of Breitbart and focused attention on hard-right, fraudulent and fake-news sites have created renewed interest in blacklisting among brand clients, who look to it as a way to make sure their ads aren’t appearing on sites that will embarrass the brand. It’s a tactic not without its issues. Buyers generally have a list of sites they are blacklisting that can be sent to clients.

    Shareen Pathak/ Digiday- 17 readers -
  • More brands ask their ad buyers to blacklist Breitbart

    Brands are actively reaching out to their media buying agencies to ask to blacklist Breitbart from their ad rotations, as new focus is shined on the hard-right site. “We have had some clients asking if we can ensure their ads do not run on Breitbart or other specific websites, and we have proactively reached out to others to let them know our options when it comes to blocking ...

    Shareen Pathak/ Digiday- 11 readers -
  • Confessions of a black agency employee: ‘I want help’

    Diversity is a ubiquitous buzzword in advertising. It also remains a sore topic for many. Even as there are more top-down approaches to promote women, minorities and people from different backgrounds in the industry, a lot needs to be done for those at the bottom. In this edition of the Confessions, we spoke to a young black agency employee, who argues there is a need for cham ...

    Shareen Pathak/ Digiday- 14 readers -
  • Ask a Millennial: How is your agency handling the fraught Trump era?

    Post-election America is a divided one. For many corporations, already gunshy around politics, the polarizing nature of the Trump administration has turned workplace political discussions into a minefield. It’s especially tough inside agencies, which are liberal by nature: Ironically, they tout inclusiveness but tend to punish — or at least ostracize — more conservative outliers.

    Shareen Pathak/ Digidayin How To's- 12 readers -
  • ‘We need hope’: Inside the ACLU’s social media strategy

    For the ACLU, it’s been a crazy 92 days. The non-profit organization has seen an influx in both cash and interest thanks to President Donald Trump’s first few executive orders, including a travel ban for citizens from seven Muslim-majority countries. It has also been experimenting with new things on social, according to Diana Scholl, who heads social efforts for the organizati ...

    Shareen Pathak/ Digidayin Social- 24 readers -
  • Digiday Media welcomes two new reporters for Tradestreaming

    We’re happy to welcome Tanaya Macheel and Suman Bhattacharyya to the Tradestreaming editorial team in New York to cover the future of money in all its forms. Tanaya joins us from American Banker, where she covered bank technology and payments. Prior to that, she was a reporter and a sub-editor at CoinDesk.

    Shareen Pathak/ Digiday- 15 readers -
  • An oral history of the Oreo tweet

    On February 3, 2013, the San Francisco 49ers played the Baltimore Ravens to decide the NFL champion for the year. During the game, a blackout turned off power in the Mercedes-Benz Superdome, where the game was being played. At 8:48 p.m., Oreo tweeted this: Power out? No problem. — Oreo Cookie (@Oreo) February 4, 2013 It was the tweet heard arou ...

    Shareen Pathak/ Digiday- 21 readers -
  • Quiz: Can you pass Havas’ programmatic quiz?

    Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base. Can you pass it? Answers below. 1. The DMP acronym means … a. Demand Management Platform b.

    Shareen Pathak/ Digiday- 15 readers -
  • How Havas trained 5,000 people in programmatic

    As programmatic marketing permeates everything, many agency staff previously shielded from needing to know how a DMP works have found that they need to bone up on the basics. To that end, Havas Media is on a mission to get 25 percent of its 20,000 employees well versed, or at least versed, in the language and skills of automated buying and selling, with the goal being to incre ...

    Shareen Pathak/ Digidayin How To's- 16 readers -