Sharon Hurley Hall

  • The Crazy Egg Guide to Facebook Marketing

    If you’re only going to use one social media site for marketing, the chances are it’s going to be Facebook. The now-ubiquitous social networking site has come a long way since its Harvard University origins and has been open to the public since September 2006. Over the years, it has added features that have become synonymous wit ...

    Sharon Hurley Hall/ The Daily Eggin Social- 15 readers -
  • The Crazy Egg Guide to Twitter Marketing

    Earlier this year, Twitter turned 10. The now ubiquitous social network was launched in March 2006 and now has 313 million monthly active users, with 79% of those located outside the US. It is estimated that 500 million people use the site every month and 82% of its users access the site via mobile devices. Twit ...

    Sharon Hurley Hall/ The Daily Eggin Social- 17 readers -
  • The Easy as Pie Guide to Installing Google Tag Manager

    I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of different types of code on a site in order to track the metrics you need. Before GTM, putting tracking code on your site was a messy, risky business. Whoever ...

    Sharon Hurley Hall/ The Daily Egg- 14 readers -
  • How to Create a Case Study to Wow Your Visitors

    If you’re looking for a great lead magnet that will wow your visitors, consider creating a case study. Why? Case studies work. Stories that Sell describes how one company used a booklet containing five case studies aimed at different buyer personas to gain a 40% conversion rate. And that’s from a printed book ...

    Sharon Hurley Hall/ The Daily Eggin How To's- 12 readers -
  • The In-Depth Guide to Content Promotion

    Content marketing is an excellent tool for building authority, gaining influence, enhancing visibility, getting attention and, eventually, winning sales. But creating the right content is only half the battle. If you don’t promote your content so that people have the chance to see it then there’s no point in creating content at all.

    Sharon Hurley Hall/ The Daily Eggin Content- 19 readers -
  • 7 Ways SEO Will Evolve in 2016

    One of the fun things to do at this time of year is to look back at your predictions and see how you did. I’m happy to report, that this past year, we did OK. At the start of 2015 we said that user intent was going to be a major SEO focus in 2015, and we were right. So let’s take a look at what we should be looking forward to in 2016. 1.

    Sharon Hurley Hall/ The Daily Eggin SEO- 23 readers -
  • 12 Lessons From Crazy Egg’s Most Popular Posts of 2015

    ‘Tis the season to do roundups and Crazy Egg isn’t immune from the trend. Here are the most popular posts on the blog this year, collated by cross-referencing stats from Google Analytics and Ahrefs Content Explorer. Conversion optimization, design tips, pricing, SEO – this collection of posts has it all. 1.

    Sharon Hurley Hall/ The Daily Egg- 21 readers -
  • 23 Conversion-Boosting WordPress Plugins

    WordPress rules the web. The latest stats show that: 25% of the top 10 million sites by Alexa rank use WordPress every 74 seconds a new site within that group starts using WordPress 48% of all content management systems tracked by BuiltWith use WordPress (W3Techs puts the figure at 58.7%) That means if you’re talking about conversion rate optimization (CRO) for a website, the ...

    Sharon Hurley Hall/ The Daily Eggin Blogging- 28 readers -
  • 7 Case Studies for Understanding and Using Heatmaps

    Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically anywhere there’s data to display. And while we may think of heatmaps as a 21st century thing, it turns out they have been around since at least the 19th century. What is a Heatmap? Originally called a cluster heatmap, this tool visualizes a data matrix, as American Statistician e ...

    Sharon Hurley Hall/ The Daily Egg- 28 readers -
  • How to Understand Your Social Audience for Better Conversions

    Social media matters for leads, sales and conversions. The link may not always be obvious, but it’s there. The latest statistics from Pew Research Center show that 74% of online adults use social media, and in the 18-29 age group, this number rises to 90%. Social media is also hugely important in ecommerce, as a Shopify study shows, with orders from Facebook increasing 129% in 2013.

    Sharon Hurley Hall/ The Daily Eggin Social How To's- 19 readers -
  • Learn CRO Visually: 13 Infographics on Conversion Optimization

    We’re visual creatures – that’s one of the reasons that infographics are so appealing. For many of us, it’s also about the stats. There’s something appealing about good research clearly illustrated. That’s the reason for this roundup of conversion rate optimization (CRO) tips from infographics, drawn from the length and breadth of the interwebs. Check them out! 1.

    Sharon Hurley Hall/ The Daily Egg- 21 readers -
  • How to Become a Better Copywriter: 21 Tips from the Experts

    Want to get better results from your web pages? Then you have to get the copy right. Whether you’re writing landing page copy or tweaking button text, sending the right message will increase conversions. That’s why a good copywriter is a great investment. One way to improve as a copywriter is to learn from the best. Luckily, there’s plenty of expert writing advice around to help you do that.

    Sharon Hurley Hall/ The Daily Eggin How To's- 17 readers -
  • The 20 Best Lessons from 100 CrazyEgg Posts

    I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most posts I’ve written on someone else’s blog. I’ve enjoyed every minute of it. In celebration, I’m recapping some of the most successful posts I’ve published on the blog (based on comments and general b ...

    Sharon Hurley Hall/ The Daily Eggin Social Content- 20 readers -
  • 22 Quotes of Analytics Wisdom Straight From The Experts

    Understanding analytics is at the heart of successful conversion optimization, because you need to measure what’s happening so that you know what to change or update. One shortcut to using analytics for conversion optimization is to learn from the experts. That’s the reason for this roundup of great advice from the best people writing on analytics, some of whom were featured ...

    Sharon Hurley Hall/ The Daily Egg- 22 readers -