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Originally my interest in gangs was purely scholastic – I researched street gangs for a history course. Since then, however, that pursuit has evolved (devolved?) into a preoccupation which now teeters between hobby and obsession. That will likely come as no surprise to readers familiar with the article I recently wrote for ShoeMoney on the Japanese Mafia’s newsletters.
As fond of them as I may be, newsletters probably aren’t widely considered the most mysterious, exotic, secretive, dangerous, glamorous or romantic subject. It’s an understandable sentiment, they’re pretty straightforward. They also happen to be a tremendous tool for any business’s customer retention and the acquisition of new customers. Sorry, had to get that out of the way.