Shawn Powrie

  • The Implications of Penguin 4.0 “real time”

    It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean? What are the implications of Penguin going real-time? That’s what I’m going to dive into in this article.

    Shawn Powrie/ E-Web Marketingin SEO- 9 readers -
  • The Implications of Penguin 4.0 for Your Business

    It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? What this “integration” means at a high level Google’s search algorithms collate a bunch of signals in order to rank web conten ...

    Shawn Powrie/ E-Web Marketingin SEO- 10 readers -
  • SEO experiment: high informational bias niches

    In a previous post the fundamental elements of search and intent were introduced. In that post we went through the three major types of intent behind keywords or phrases that people type into Google: Transactional (want to buy something) Informational (want to know something) Navigational (want to go somewhere online) Today this post will address the topic of doing SE ...

    Shawn Powrie/ E-Web Marketingin Paid Search SEO- 11 readers -
  • The fun fundamentals of search and intent

    There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: “Gentlemen, this is a football” He talked about its size and shape, how it can be kicked, carried, or passed.

    Shawn Powrie/ E-Web Marketingin Paid Search SEO- 8 readers -
  • Attribution — A difficult problem

    Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what credit” is still a major challenge.

    Shawn Powrie/ E-Web Marketing- 9 readers -
  • Holistic SEO: it’s much more than just links

    Any person who focuses obsessively on one or a few elements of Google’s algorithm is missing the point and doesn’t understand (or intentionally ignores) the big picture of SEO. The evidence that this is the case lies in the Google algorithm itself; it is complex and nuanced. It takes inputs from a multitude of signals and constantly evolves.

    Shawn Powrie/ E-Web Marketingin SEO- 29 readers -
  • The Grand Irony of SEO’s

    Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to me that he would handicap himself.

    Shawn Powrie/ E-Web Marketing- 7 readers -
  • Why Every Page is a Landing Page

    A fun exercise Here’s a fun little exercise for you to try: Take your website (regardless of the nature of the site) and perform a site crawl using a tool like Screaming Frog. Once your crawl has run, pick a page at random to analyse. I’ll use our own company site ewebmarketing.com.au as an example.

    Shawn Powrie/ E-Web Marketing- 9 readers -
  • The Heart of SEO

    The topic of SEO is an eternal cause for buzz and discussion – something you read about SEO two or three years ago may not be valid today. SEO strategies evolve quickly, are highly mercurial, and are often complex. You need only venture to blogs and forums to view the variety of endless discussions, research, opinions, and trends.

    Shawn Powrie/ E-Web Marketingin SEO- 12 readers -