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The hotel business is extraordinarily competitive. No matter how nice your hotel is, you need a strong marketing focus to get the word out about your facilities. So, how can you effectively market your hotel for today’s customers? A multi-faceted marketing approach is appropriate. Marketing Online According to a 2016 study, 95% of consumers search for locations online before traveling.
For many people, borrowing lump sums of money happens only infrequently. In fact, it’s sensible to avoid borrowing money except when it’s absolutely necessary. Loans must be paid back, and there is always the factor of interest adding to the amount that must be repaid. Because we don’t apply for and receive loans every day, it’s easy to forget about some of the terms that are ...
If you thought marketing the last couple of years was a rollercoaster ride, wait until you see what next year has in store. So many changes are coming, in fact, the standard ways of building customer relationships and advertising goods and services simply won't work. If you feel a panic coming on, take a deep breath.
In 2017, ecommerce sales growth is expected to grow by 8 to 12%. Those are pretty big numbers for any sector, and it's no wonder that more and more entrepreneurs are hopping on-board, launching their own businesses and ecommerce websites to cash in on changing consumer behavior. But just launching an ecommerce website won't guarantee sales by itself.
Working from home means no more commuting or spending hours away from home in a stressful environment. It also means you’ll have to take charge of your work life and create the type of life you really want. When you work from home, you have the flexibility to make your day look however you want. But, if you don’t actively set yourself on the right course, you may just go insa ...
Mobile eCommerce is growing at a fast pace, with global smartphone users currently sitting at around 2.3 billion, and global sales via mobile expected to hit $638 billion by 2018. With a growing number of mobile users, shoppers and industry in general, it makes it more clear than ever that merchants need a winning mobile strategy to seize this type of business opportunity.
If you’ve just started a business, or you’re running a small one, your work is crucial to the success of that business. You’ll be managing all the high-level tasks, including making decisions, staying on top of sales and cash flow, and providing direction for the future of the business. So what happens if something comes up and you’re rendered unable to work? What if you acqu ...
You wouldn’t get into your car if you didn’t have auto insurance. You wouldn’t be comfortable owning a house without at least a basic home insurance plan. If you want to protect your business, business insurance is just as important—but there are many types of insurance available, and if you’re not familiar with the terminology and services involved, it can all seem a bit complicated.
So, your basement business moved into an official shared workspace. You hired your first small team, and you’re ready to pitch your big vision to a prominent investor. There’s only one problem – you don’t know where to start. Sure, you’ve given presentations in high school, but now you’ve got more than your grades at stake. This is your life’s work.
Thinking like a consumer won’t make you rich. If you want to take your success to new heights, you need to think like a marketer. Here are three secrets to start: 1. You’ll never get rich selling a product Companies that start out selling products often change their business model when they realize selling products alone is an unsustainable model.
Most businesses will run into financial trouble at some point in time, whether that’s in the initial phases of seeking funding, or hitting a cash flow wall in the middle stages of growth. Ideally, your company would generate enough revenue on a consistent basis to cover these problematic patches, but there will be extenuating circumstances that prevent that from happening.
First impressions are everything in the business world. Whether you’re an online entrepreneur or you have a physical storefront for your small business, what customers see the first time they interact with your brand often influences how they’ll feel about you for years to come. Tips for Boosting Physical Curb Appeal From the very moment a customer walks up to your storefront ...
Conference calls are a necessary evil for most entrepreneurs. Email is a remarkably efficient mode of communication, but it lacks the conversational nature of a conference call. Individual discussions would be better, but at the same time, you need to have everyone contributing at once for the most ideally productive discussion.
As fast as the business world is moving these days, it can feel impossible to stay up to date on the latest trends – especially when you’re a solo practitioner or small business owner. What you need is a plan of attack for staying current. 4 Tricks for Staying Current If you aren’t careful, a new trend or sweeping change can come through and make you irrelevant in a matter of weeks.
The immensely competitive market and the need to keep overhead costs at a minimum are affecting the way businesses operate on the market today. Business owners are forced to be more creative when it comes to maintaining smooth operations. Some rely on technology to help streamline their operations, while others turn to third-party services and outsourcing.
As a business owner, you understand that the potential for property damage exists. You have an emergency plan for handling natural disasters like an earthquake, but there are other situations you might not be fully prepared for: fire, parking lot damage, or having adequate food storage. Having an umbrella liability insurance policy is smart, but it won’t prepare you for an emergency.
Every entrepreneur has doubts about their ability to make it big, be a success, and change the world, but self-doubt is the troll under the bridge that will keep you from even trying. In his inspirational book The Light in the Heart, Roy T. Bennett shares, “Don’t let others tell you what you can’t do. Don’t let the limitations of others limit your vision.
A few days ago, when you were desperately surfing through the websites of the major travel agencies, you must have thought that you should book a vacation instantly for enjoying a holiday within your budget to any part of the world. However, when your heart lies in the USA and you crave to set foot in the States to explore the modern yet subtle beauty of the leading country o ...
It’s hard to find the right gift for the bike riding, mustache swaging, muscle blowing manly man in your life. Sure, the appetite of a usual human male specimen can be satisfied with a nice watch, a new trendy gadget, and sometimes with a hoodie or a customized mug. But we are not talking about the everyday joe, these items don’t cut for the hairy, barrel chested masculine in ...
Webinars are a highly effective mode of communication in the business world. The webinar mode is also rising in popularity. Most startups and even investors hold webinars for various reasons. The success of a webinar will depend on how well the presentation goes. Considering that webinars are a rather powerful tool for engaging clients and investors alike, all businesses are ...