shelby dorsey

  • How 4 Brands Effectively Responded to Customers

    When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer.

    MarketingSherpa Blogin How To's- 14 readers -
  • Mail-to-Order Marketing Takeaways: 5 lessons to be learned from subscription boxes

    Who doesn’t love the feeling of seeing a package on their doorstep? While the mailbox is reserved for bills and sales flyers, a box on the front porch usually means a present. The popularity of subscription boxes has allowed for millions of customers to enjoy this consumerism bliss bi-weekly, monthly or even quarterly. Subscription boxes are the ultimate way for consumers to enjoy products.

    MarketingSherpa Blogin Social- 8 readers -