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This week the MarketingSherpa team is live in Las Vegas at Summit 2016. We are so excited to see all of the attendees who came out to learn with us at the beautiful Bellagio, and with thirty speakers diving into case studies on topics such as Digital & Data, Content & Social and Email & Mobile, there is so much to learn from our marketing peers.
When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer.